november 7-9, 2023 • Chattanooga, tn

F3: Future of Freight Festival

Chattanooga, Tennessee—the heart of Freight Alley and home to FreightWaves—will come alive once again with the largest festival in freight November 7-9, 2023. The second annual F3: Future of Freight Festival will converge in the Scenic City, bringing together experts, entrepreneurs, industry leaders, educators and more to discuss the key factors impacting freight markets and the latest trends pushing our industry forward.

your ticket includes

Thought-Leading Content

Engage in sessions over three days featuring more than 70 freight industry experts.

Invaluable Networking

Connect with industry peers, mingle with supply chain leaders, and grow your network.

Exclusive Party & Experiences

Enjoy invite-only experiences as well as the highly anticipated J.B. Hunt 360º Party.

Rapid-Fire Demos & Sponsor Kiosks

See companies demo and race against the clock, then drop by their booths in the exhibit hall.
the energy is electric

Watch the Promo

Play button

Live Music Performances

Featuring

Agenda

Explore what's happening each day.

Breakfast

November 7, 2023 7:00 AM
Convention Center

Opening Remarks

November 7, 2023 7:45 AM
General Session Stage
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Welcome

November 7, 2023 7:50 AM
General Session Stage
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Fireside Chat

November 7, 2023 8:00 AM
FWTV Stage

Keynote: The Future of the Mind: How AI and Emerging Technologies Will Shape 2030 and Beyond

November 7, 2023 8:05 AM
General Session Stage
Michio Kaku
New York Times Best-Selling Author, The God Equation: The Quest for the Theory of Everything
Theoretical Physicist, Professor, and Futurist
View Bio
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FreightWaves NOW

November 7, 2023 8:30 AM
FWTV Stage
Anthony Smith
Chief Economist
FreightWaves
View Bio
Thomas Wasson
Enterprise Trucking Carrier Expert
FreightWaves
View Bio
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Industry Keynote with J.B. Hunt

November 7, 2023 8:50 AM
General Session Stage

Check Call

November 7, 2023 9:15 AM
FWTV Stage
Mary O'Connell
Freight Broker/3PL Expert
FreightWaves
View Bio
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Fireside Chat: Tackling Unique Supply Chain and Logistics Challenges

November 7, 2023 9:25 AM
General Session Stage
Craig Fuller
Founder and CEO
FreightWaves
View Bio
Ramona Hood
President and CEO
FedEx Custom Critical
View Bio
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When shipments require special care, temperature control or enhanced security, the supply chain and logistics challenges can be daunting. During this fireside chat, learn how FedEx Custom Critical faces some of these issues during a discussion with Ramona Hood, who rose from an entry-level position to the first Black female CEO of a FedEx operating company in the global transshipment giant’s history.

FreightWaves SONAR Announcement

November 7, 2023 9:40 AM
General Session Stage

Shipper Roundtable

November 7, 2023 9:55 AM
General Session Stage

Fireside Chat: TriumphPay

November 7, 2023 10:05 AM
FWTV Stage
Garrett Wolfe
Chief Strategy Officer
TriumphPay
View Bio
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Rapid-Fire Demos: Block 1

November 7, 2023 10:25 AM
General Session Stage

Fireside Chat: Ryder

November 7, 2023 10:25 AM
FWTV Stage

WHAT THE TRUCK?!?

November 7, 2023 11:00 AM
FWTV Stage
Tim Dooner
Host of WHAT THE TRUCK?!?
FreightWaves
View Bio
Matt Zimmer
President
Zengistics
View Bio
Chad Eichelberger
President
Reliance Partners
View Bio
Ronald Ramsey
Chief Commercial Officer
Reliance Partners
View Bio
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State of Freight Presented by FreightWaves SONAR

November 7, 2023 11:25 AM
General Session Stage
Craig Fuller
Founder and CEO
FreightWaves
View Bio
Zach Strickland
Director of Freight Market Intelligence
FreightWaves
View Bio
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Innovation Alley Demo

November 7, 2023 12:00 PM
FWTV Stage

Lunch

November 7, 2023 12:25 PM
Convention Center

Rapid-Fire Demos: Block 2

November 7, 2023 1:15 PM
General Session Stage

Innovation Alley Demo: KODIF

November 7, 2023 1:15 PM
FWTV Stage

#withSONAR

November 7, 2023 1:45 PM
FWTV Stage
Luke Falasca
SONAR Account Executive
FreightWaves
View Bio
Tony Mulvey
Analyst
FreightWaves
View Bio
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Fireside Chat: Metafora

November 7, 2023 2:15 PM
General Session Stage
Peter Rentschler
CEO
Metafora
View Bio
Craig Fuller
Founder and CEO
FreightWaves
View Bio
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The Bootstrapper's Guide

November 7, 2023 2:30 PM
FWTV Stage
Nate Shutes
Host
The Bootstrappers Guide to Logistics
View Bio
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Fireside Chat: Grip

November 7, 2023 2:45 PM
General Session Stage
Spencer Piland
CFO & COO
FreightWaves
View Bio
Juan Meisel
Founder & CEO
Grip
View Bio
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Closing Remarks

November 7, 2023 3:00 PM
General Session Stage
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Experiences (3:30pm - 6:00pm)

November 7, 2023 3:30 PM
Chattanooga

Live Music Performances (3:30pm - 6:00 pm)

November 7, 2023 3:30 PM
First Horizon Pavilion

Drive Time (Sirius XM • Road Dog Trucking • Channel 146 • 5-7 PM)

November 7, 2023 5:00 PM
Sirius XM
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J. B. Hunt 360º Party (6:30pm - 9:30pm)

November 7, 2023 6:30 PM
First Horizon Pavilion

After Party (9:30pm - 11:00pm)

November 7, 2023 9:30 PM
First Horizon Pavilion

Breakfast

November 8, 2023 7:00 AM
Convention Center

Welcome

November 8, 2023 7:45 AM
General Session Stage
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Fireside Chat: Steam

November 8, 2023 7:50 AM
General Session Stage
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Fireside Chat

November 8, 2023 8:00 AM
FWTV Stage

Keynote: Why Economic Growth Will Require Investments in Energy, Including Fossil Fuels

November 8, 2023 8:05 AM
General Session Stage
Alex Epstein
Author, Fossil Future: Why Global Human Flourishing Requires More Oil, Coal, and Natural Gas—Not Less
President, Center for Industrial Progress
View Bio
Craig Fuller
Founder and CEO
FreightWaves
View Bio
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Human flourishing depends on cheap, abundant energy. Alex Epstein, the founder and president of the Center for Industrial Progress, will discuss his book Fossil Future and what it will take to ensure that living standards improve throughout the world.

FreightWaves NOW

November 8, 2023 8:30 AM
FWTV Stage
Thomas Wasson
Enterprise Trucking Carrier Expert
FreightWaves
View Bio
Anthony Smith
Chief Economist
FreightWaves
View Bio
No items found.

FreightWaves SONAR Announcement

November 8, 2023 8:35 AM
General Session Stage

Keynote: What Happens in China Doesn't Stay in China - What the Chinese Economy Tells Us About Supply Chain Stability in 2024

November 8, 2023 8:50 AM
General Session Stage
Leland Miller
CEO
China Beige Book International
View Bio
Craig Fuller
Founder and CEO
FreightWaves
View Bio
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China is the United States’ largest trading partner, but its domestic economy is opaque. Leland Miller, co-founder and CEO of China Beige Book International, has used independent and alternative data to shed light on China’s economy and financial system for more than a decade. Miller will explain the structure of China’s economy and the current state of play.

#withSONAR

November 8, 2023 9:15 AM
FWTV Stage
Luke Falasca
SONAR Account Executive
FreightWaves
View Bio
Tony Mulvey
Analyst
FreightWaves
View Bio
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Shipper Roundtable

November 8, 2023 9:20 AM
General Session Stage

Fireside Chat: One of the Most Successful Founders in FreightTech on Building the Next Generation of Freight Matching

November 8, 2023 9:50 AM
General Session Stage
Andrew Leto
CEO
Emerge
View Bio
Craig Fuller
Founder and CEO
FreightWaves
View Bio
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Innovation Alley Demo

November 8, 2023 10:05 AM
FWTV Stage

Fireside Chat: OTR Solutions

November 8, 2023 10:10 AM
General Session Stage
Kaylee Nix
Reporter
FreightWaves
View Bio
Fritz Owens
Co-Founder & CEO
OTR Solutions
View Bio
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Innovation Alley Demo

November 8, 2023 10:25 AM
FWTV Stage

Featured Keynote: Brad Jacobs

November 8, 2023 10:25 AM
General Session Stage
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Loaded & Rolling

November 8, 2023 11:00 AM
FWTV Stage
Thomas Wasson
Enterprise Trucking Carrier Expert
FreightWaves
View Bio
Eric Krueger
President & Co-Founder
Navix
View Bio
Nick Darman
CEO and Founder
Alvys
View Bio
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Rapid-Fire Demos: Block 1

November 8, 2023 11:10 AM
General Session Stage

Fireside Chat: NewRoad Capital Partners

November 8, 2023 12:00 PM
FWTV Stage
Chris Sultemeier
Operating Partner
NewRoad Capital Partners
View Bio
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Lunch

November 8, 2023 12:20 PM
Convention Center

Fireside Chat: Logixboard

November 8, 2023 1:00 PM
FWTV Stage

FreightWaves SONAR Market Update

November 8, 2023 1:15 PM
General Session Stage
Zach Strickland
Director of Freight Market Intelligence
FreightWaves
View Bio
Henry Byers
Head of Ocean Intelligence
FreightWaves
View Bio
Anthony Smith
Chief Economist
FreightWaves
View Bio
Mike Baudendistel
Market Expert in Rail, Intermodal and Equipment
FreightWaves
View Bio
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WHAT THE TRUCK?!?

November 8, 2023 1:30 PM
FWTV Stage
Tim Dooner
Host of WHAT THE TRUCK?!?
FreightWaves
View Bio
No items found.

Rapid-Fire Demos: Block 2

November 8, 2023 1:35 PM
General Session Stage

Fireside Chat

November 8, 2023 2:45 PM
FWTV Stage

Fireside Chat

November 8, 2023 2:45 PM
General Session Stage

Closing Remarks

November 8, 2023 3:00 PM
General Session Stage
No items found.

Experiences (3:30pm - 6:00pm)

November 8, 2023 3:30 PM
Chattanooga

Live Music Performances (3:30pm - 6:00 pm)

November 8, 2023 3:30 PM
First Horizon Pavilion

Drive Time (Sirius XM • Road Dog Trucking • Channel 146 • 5-7 PM)

November 8, 2023 5:00 PM
Sirius XM
No items found.

Tennessee Aquarium Reception & Tour (6:30pm - 9:00pm)

November 8, 2023 6:30 PM
Tennessee Aquarium

After Hours Networking brought to you by Lean Solutions (9:00pm - 11:00pm)

November 8, 2023 9:00 PM
Chattanooga

Breakfast

November 9, 2023 7:00 AM
Convention Center

Welcome

November 9, 2023 7:45 AM
General Session Stage
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Fireside Chat: Reliance Partners

November 9, 2023 7:50 AM
General Session Stage
Thom Albrecht
Chief Financial Officer & Chief Revenue Officer
Reliance Partners
View Bio
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Keynote: Success in Business (Particularly in Freight) is Dependent Upon Negotiation

November 9, 2023 8:00 AM
General Session Stage
Chris Voss
Author, Never Split the Difference: Negotiating As If Your Life Depended On It & The Full Fee Agent: How to Stack the Odds in Your Favor as a Real Estate Professional
CEO, The Black Swan Group
View Bio
Craig Fuller
Founder and CEO
FreightWaves
View Bio
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The author of the definitive book on negotiation, written from a best selling author and former FBI negotiator, will take us through his methods to always win.

Fireside Chat

November 9, 2023 8:00 AM
FWTV Stage

FreightWaves NOW

November 9, 2023 8:30 AM
FWTV Stage
Anthony Smith
Chief Economist
FreightWaves
View Bio
Thomas Wasson
Enterprise Trucking Carrier Expert
FreightWaves
View Bio
No items found.

2024 FreightTech Awards

November 9, 2023 8:35 AM
General Session Stage
Kaylee Nix
Reporter
FreightWaves
View Bio
Becca Denison
Supervisor, CPA, MAcc
HHM
View Bio
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Fireside Chat: Innovative Logistics Group

November 9, 2023 8:50 AM
General Session Stage
Adam Wingfield
Founder & Managing Director
Innovative Logistics Group
View Bio
Rachel Premack
Editorial Director
FreightWaves
View Bio
No items found.

Fireside Chat: Mutha Trucker News

November 9, 2023 9:05 AM
General Session Stage
Tim Dooner
Host of WHAT THE TRUCK?!?
FreightWaves
View Bio
Craig Fuller
Founder and CEO
FreightWaves
View Bio
Alex Mai
Mutha Trucker News
View Bio
No items found.

Loaded & Rolling

November 9, 2023 9:15 AM
FWTV Stage
Thomas Wasson
Enterprise Trucking Carrier Expert
FreightWaves
View Bio
No items found.

Rapid-Fire Demos: Block 1

November 9, 2023 9:35 AM
General Session Stage

Fireside Chat: Lean Solutions Group

November 9, 2023 10:00 AM
FWTV Stage

Fireside Chat: Transcard

November 9, 2023 10:30 AM
FWTV Stage

Fireside Chat: QI Research

November 9, 2023 10:50 AM
General Session Stage
Danielle DiMartino Booth
CEO & Chief Strategist
QI Research
View Bio
Craig Fuller
Founder and CEO
FreightWaves
View Bio
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Truck Tech

November 9, 2023 11:00 AM
FWTV Stage
Alan Adler
Midwest Bureau Chief
FreightWaves
View Bio
Peter Cohen
TeraWatt
Senior Director of Business Development
View Bio
No items found.

Fireside Chat: Flock Freight

November 9, 2023 11:10 AM
General Session Stage
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Fireside Chat: Mercury Gate

November 9, 2023 11:25 AM
General Session Stage
Craig Fuller
Founder and CEO
FreightWaves
View Bio
Steve Blough
Founder
Mercury Gate
View Bio
No items found.

FreightWaves SONAR Announcement

November 9, 2023 11:40 AM
General Session Stage

Fireside Chat

November 9, 2023 11:45 AM
FWTV Stage

Fireside Chat: Load Board Fraud

November 9, 2023 11:55 AM
General Session Stage
Jordan Graft
Founder & CEO
Highway
View Bio
Craig Fuller
Founder and CEO
FreightWaves
View Bio
No items found.

Fireside Chat: The State of Supply Chains

November 9, 2023 12:15 PM
General Session Stage
Craig Fuller
Founder and CEO
FreightWaves
View Bio
Ross Kennedy
Founder
Fortis Analysis
View Bio
No items found.

FreightWaves SONAR Market Update

November 9, 2023 12:30 PM
General Session Stage
Zach Strickland
Director of Freight Market Intelligence
FreightWaves
View Bio
Henry Byers
Head of Ocean Intelligence
FreightWaves
View Bio
Anthony Smith
Chief Economist
FreightWaves
View Bio
Mike Baudendistel
Market Expert in Rail, Intermodal and Equipment
FreightWaves
View Bio
No items found.

Lunch

November 9, 2023 12:45 PM
Convention Center

Fireside Chat

November 9, 2023 1:00 PM
FWTV Stage

Fireside Chat

November 9, 2023 1:20 PM
FWTV Stage

Fireside Chat: From Executive to Disrupter - What UPS' Former Chief Commercial Officer Thinks is on the Horizon in Supply Chains in 2024

November 9, 2023 1:45 PM
General Session Stage
Alan Gershenhorn
Former EVP & Chief Commercial Officer at UPS
Logistics & Log-Tech Director & Advisor
View Bio
Craig Fuller
Founder and CEO
FreightWaves
View Bio
No items found.

Great Quarter Gals

November 9, 2023 1:45 PM
FWTV Stage
Grace Sharkey
Staff Writer
FreightWaves
View Bio
Kaylee Nix
Reporter
FreightWaves
View Bio
No items found.

Fireside Chat: The Clorox Company

November 9, 2023 2:05 PM
General Session Stage
Sabrina Carr
Director, Global Transportation
The Clorox Company
View Bio
Rachel Premack
Editorial Director
FreightWaves
View Bio
No items found.

Fireside Chat

November 9, 2023 2:20 PM
General Session Stage

Fireside Chat

November 9, 2023 2:30 PM
FWTV Stage

Fireside Chat: From Bootstrap to Exit - One Forwarder Founder's 20-Year Path of Starting a Company to Exiting

November 9, 2023 2:35 PM
General Session Stage
Michael Thomas
Sr. Vice President of Business Operations
Allstate WorldCargo
View Bio
Craig Fuller
Founder and CEO
FreightWaves
View Bio
No items found.
A focus on people and quality vendors are necessary for building diversified logistics providers who can serve the global supply chain. Michael Thomas, SVP of Business Operations at Allstates Worldcargo, will discuss meeting the complex needs of the largest shippers in a volatile environment.

Fireside Chat

November 9, 2023 2:50 PM
General Session Stage
Sal Mercogliano
Associate Professor of History
Campbell University
View Bio
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Closing Remarks & Best in Show

November 9, 2023 3:05 PM
General Session Stage
Kaylee Nix
Reporter
FreightWaves
View Bio
Anthony Smith
Chief Economist
FreightWaves
View Bio
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Speakers

featured keynote

keynote speakers

Industry Leaders

freightwaves hosts

F3: Future of Freight festival

What to Expect

Join hundreds of industry leaders and executives to discover what the future of freight holds. The three day agenda is packed with insightful sessions with topics including: reshoring, markets, geopolitics, economic disruptions, end-to-end visibility, warehousing, artificial intelligence, automation, trade, and more!
Including
1

1500+ Attendees

Join thousands of industry peers and senior level executives focused on what's next in the global supply chain, spanning from technology to geopolitics to economic disruptions.
2

70+ Speakers

Freight leaders come together with leading technologists and geopolitical thinkers to compare notes, debate ideas, demonstrate solutions, and lead the industry forward.
3

7+ FWTV Shows

Catch all of your favorite FreightWaves TV shows live including FreightWaves NOW, WHAT THE TRUCK?!?, #withSONAR and more.
4

40+ Rapid-Fire Demos

Hear from FreightTech startups and incumbents as they battle against the 7-minute clock to win coveted Best in Show recognition.

a 7-minute showdown

Rapid-Fire Demos

Do you have what it takes to present your product in record time? Our Rapid-Fire Demos showcase the latest industry advancements and technology by ensuring the most important details are covered as participants work against the clock. You will have seven minutes to introduce the audience to your company and product. Once your time is up, the lights go out and the audio is cut—no exceptions! Compete against industry peers for coveted Best In Show recognition. Think you have what it takes to beat the clock? Sign up to demo today!
SIGN UP TO DEMO

DEMO COMPANIES

123Loadboard - F323
Alvys - F323
DDC FPO Solutions - F323
Denim - F323
Echo - F323
Front - F323
Highway - F323
Imaginnovate - F323
J.B. Hunt 360 - F323
Lean Solutions Group - F323
Loadsure - F323
Logixboard - F323
Parade - F323
Resource Logistics Group - F323
Revenova - F323
Ryder - F323
Samsara - F323
SkyBitz - F323
Tai Software - F323
Tive - F323
Trimble - F323
TriumphPay - F323
Truckstop - F323
Turvo - F323
Voltera - F323
Vooma - F323
put your company on display

Innovation Alley

Are you eager to share your company’s innovations, but aren’t quite ready for the big stage? Innovation Alley provides an opportunity for companies to present and record their 7-minute demo, ending with a professionally edited video that can be used for marketing. We’ll also feature your demo on FreightWaves TV, giving you the exposure to take your tech to the next level.
SIGN UP TO DEMO

Innovation Alley & content sponsors

Greenscreens - F323
Kodif - F323

the hottest freight party of the year

J. B. Hunt 360º Party

F3 is truly a festival like no other, so what better way to kick off than with a party like no other! Hosted by J.B. Hunt and FreightWaves, attendees will have the opportunity to network, enjoy fantastic food and custom drinks all while dancing the night away at a live concert in Chattanooga’s downtown pavilion. Experience the lights and festivities and get to know others in the industry at this one-of-a-kind party for the books!

proudly partnering

Event Sponsors

available hotels

Book Your Stay

Courtyard by Marriott

DoubleTree

Hampton Inn & Suites

Holiday Inn & Suites

Read House

Residence Inn

Staybridge

let the networking begin

Attending Companies

reserve your spot today

Don't miss the freight industry's biggest event!

View Giveaway Rules