Jakob has an M.Sc. in Innovation & Business Development from CBS and CEMS MIM from WU Wien. He spent 5.5 years in Strategic Innovation in the Volkswagen Group and in Volkswagen Financial Services. Between 2008 and 2012, he founded three successful ventures of his own in Denmark and Germany. He left the Volkswagen Group in September 2017 to begin the project that would become Tracks. He officially founded Tracks GmbH in January 2018.