june 4-5, 2024 • atlanta, ga • GICC

Future of Supply Chain

The third annual Future of Supply Chain will bring together industry executives and supply chain leaders in Atlanta from June 4 to 5, 2024. We will gather to learn about the cutting edge of FreightTech from the lightning rounds of a live demo competition. We’ll network and do business at a series of exclusive parties and VIP experiences, and hear keynotes from thought-provoking analysts and visionaries on the general session stage at the Georgia International Convention Center. Join us in Atlanta for the biggest and most exciting supply chain conference in the industry.

your registration includes

Thought-Leading Content

Engage in sessions over two days featuring more than 70 freight industry experts.

Invaluable Networking

Connect with industry peers, mingle with supply chain leaders, and grow your network.

Exclusive J.B. Hunt 360º Party

Dance the night away at the highly anticipated J.B. Hunt 360º Party.

Rapid-Fire Demos & Sponsor Kiosks

See companies demo and race against the clock, then drop by their booths in the exhibit hall.
the energy is electric

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June 4, 2024
8:00 am
General Session Stage
June 4, 2024
8:10 am
Keynote: UPS
General Session Stage
June 4, 2024
10:45 am
Rapid-Fire Demos - Block 1
General Session Stage
June 4, 2024
12:05 pm
Convention Center
June 4, 2024
1:00 pm
Talk to Me, Jarvis
Fortis Analysis Stage
June 4, 2024
2:05 pm
Rapid-Fire Demos - Block 2
General Session Stage
June 4, 2024
2:40 pm
Networking Break
Convention Center
June 4, 2024
4:30 pm
Rails + Ales with Norfolk Southern
Exhibit Area
June 4, 2024
6:00 pm
The J.B. Hunt 360°® Happy Hour with Horsepower
Porsche Experience Center
June 5, 2024
8:00 am
General Session Stage
June 5, 2024
11:40 am
Convention Center
June 5, 2024
2:05 pm
Closing Remarks & Best in Show
General Session Stage


keynotes & Industry Keynote

Industry Leaders

freightwaves hosts

future of supply chain

What to Expect

Join hundreds of industry leaders and executives to focus on what's next in the global supply chain. The two day agenda is packed with insightful sessions with topics including: reshoring, markets, geopolitics, economic disruptions, end-to-end visibility, warehousing, artificial intelligence, automation, trade, and more!

1500+ Attendees

Join thousands of industry peers and senior level executives focused on what's next in the global supply chain, spanning from technology to geopolitics to economic disruptions.

70+ Speakers

Supply chain leaders come together with leading technologists and geopolitical thinkers to compare notes, debate ideas, demonstrate solutions, and lead the industry forward.

7+ FWTV Shows

Catch all of your favorite shows live on the FreightWaves TV stage.

40+ Rapid-Fire Demos

Hear from FreightTech startups and incumbents as they battle against the 7-minute clock to win coveted Best in Show recognition.

a 7-minute showdown

Rapid-Fire Demos

Do you have what it takes to present your product in record time? Our Rapid-Fire Demos showcase the latest industry advancements and technology by ensuring the most important details are covered as participants work against the clock. You will have seven minutes to introduce the audience to your company and product. Once your time is up, the lights go out and the audio is cut—no exceptions! Compete against industry peers for coveted Best In Show recognition. Think you have what it takes to beat the clock? Sign up to demo today!


Bloodhound Tracking Device - FOSC24
Epay Manager Powered by OTR Solutions - FSC24
Fixefy - FSC24
Kleinschmidt - FOSC24
Missive - FOSC24
MyCarrier - FOSC24
Revenova - FSC24
Tag-N-Trac - FSC24
Tai Software - FSC24
Trucker Tools - FSC24
Truckstop - FSC24
Turvo - FSC24
Unisys - FSC24
put your company on display

Innovation Alley

Are you eager to share your company’s innovations, but aren’t quite ready for the big stage? Innovation Alley provides an opportunity for companies to present and record their 7-minute demo, ending with a professionally edited video that can be used for marketing. We’ll also feature your demo on FreightWaves TV, giving you the exposure to take your tech to the next level.

the hottest freight party of the year

J. B. Hunt 360º Party

At the Future of Supply Chain, J.B. Hunt and FreightWaves will host an epic party at the Porsche Experience Center Atlanta–the North American Headquarters for Porsche. You’ll be able to test your skills in the simulator lab, explore a collection of historic vehicles in the Heritage Gallery, and a limited few will be able to experience the power of Porsche on a demonstration lap as a passenger in a 911 or GT. This one-of-a-kind party will include delicious food, custom cocktails, networking and full access to the multi-level Porsche facility.

proudly partnering

Event Sponsors

available hotels

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Attending Companies

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Don't miss the freight industry's biggest event!

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