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07.23.25 — A FWtv event

Enterprise Fleet Summit

Enterprise trucking fleets navigate with an ever-changing business environment affected by business cycles, annual and multiyear bids, fluctuations in capacity and driver availability, and the rise and fall of asset prices. We see numerous opportunities for enterprise fleets—the companies that keep America moving—in 2025 as rates recover. In the 2025 Enterprise Fleet Summit, you’ll hear from the best-performing fleets in the country and learn how they adapted to the downturn, and you’ll get FreightWaves’ analysis and forecast of what’s to come. This FreightWaves TV event will address recruiting, retention, and fleet growth, as well as how to ensure profitability in your operations.

Agenda

Click to expand for more information; all times shown in EDT.

Welcome

7/23/25 9:00 am

Thomas Wasson
Enterprise Trucking Carrier Expert
FreightWaves
View Bio

Keynote: Delivering a More Sustainable Future via Technology and Innovation

7/23/25 9:05 am

In this Enterprise Fleet Summit keynote, Matt McLelland, vice president of sustainability and innovation at Covenant, talks about how large fleets are pairing technology, innovation and sustainability to meet evolving customer needs.

Matt McLelland
VP of Sustainability and Innovation
Covenant Logistics
View Bio
Thomas Wasson
Enterprise Trucking Carrier Expert
FreightWaves
View Bio

Fireside Chat: Predicting the Unpredictable through AI-Powered Technology

7/23/25 9:35 am

Supply chains thrive on real-time data and insights to make data-driven decisions. This fireside chat featuring Michael Kornhauser, sector vice president, transportation & logistics at Trimble and FreightWaves’ Mary O’Connell sit down to break down some of the most interesting and useful ways that AI-powered technology is providing stronger and more reliable insights into supply chains.

Michael Kornhauser
Sector Vice President, Transportation & Logistics
Trimble
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Mary O'Connell
Freight Broker/3PL Expert
FreightWaves
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Fireside Chat: Scaling AI Without Stalling Out

7/23/25 9:55 am

AI is no longer a future concept; it's a present-day advantage. Deepti Yenireddy, CEO of Boon, and FreightWaves’ Mary O’Connell dive into building a data foundation to avoid common pitfalls, learn how AI can transform everything from route planning and predictive maintenance to safety and driver retention. Whether you're just getting started or expanding an AI pilot, this discussion offers practical insights to move forward with confidence.

Deepti Yenireddy
Founder & CEO
Boon AI
View Bio
Mary O'Connell
Freight Broker/3PL Expert
FreightWaves
View Bio

Demo: Boon.ai

7/23/25 10:15 am

Boon AI helps logistics and supply chain teams automate operational workflows with AI agents. In this demo, you'll see how Boon integrates with your existing systems to provide real-time ETAs, automate driver communications, and streamline quoting — all through voice, chat, and no-code agent creation. Watch how Boon brings your operations together into a unified, intelligent platform built for logistics at scale.

Fireside Chat: Trade War Impacts on Surface Transportation Market

7/23/25 10:25 am

Zac Rogers, co-author of the Logistics Manager’s Index (LMI), and Zach Strickland discuss the LMI and examine how international trade policy is influencing the domestic transportation and logistics sector.

Dr. Zac Rogers
Associate Professor of Operations and Supply Chain Management
Colorado State University
View Bio
Zach Strickland
Director of Freight Market Intelligence
SONAR
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Fireside Chat: The Future of Electrification in the Trump Era

7/23/25 10:50 am

The road to electrification in transport has hit more than a few speed bumps in recent months. The election of Donald Trump has changed federal views on electric vehicles radically, and it has meant going after the industry-leading policies of California as well. Jim Mullen, a former head of FMCSA and now head of the Clean Freight Coalition, talks about the new landscape.

Jim Mullen
Executive Director
Clean Freight Coalition
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John Kingston
Executive Editor and Oil Market Expert
FreightWaves
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Fireside Chat: How Large Fleets Stay Profitable with Lane Optimization Technology

7/23/25 11:05 am

In this fireside chat, Danny Zeenberg, truckload product director at Optym joins us to talk about how carriers are using technology to stay profitable and pick the right lane when and where.

Danny Zeenberg
Director of Product for Truckload
Optym
View Bio
Thomas Wasson
Enterprise Trucking Carrier Expert
FreightWaves
View Bio

Fireside Chat: Driver Recruitment and Retention in a Tight Market

7/23/25 11:30 am

Driver retention and recruitment are a constant struggle for carriers looking to reduce turnover and maintain profitability. Tim Crawford, CEO of Tenstreet and FreightWaves’ Mary O’Connell, break down some of the most successful practices surrounding driver retention and recruitment while also maintaining costs in a recessionary environment.

Tim Crawford
CEO
Tenstreet
View Bio
Mary O'Connell
Freight Broker/3PL Expert
FreightWaves
View Bio

Fireside Chat: Trucking Regulatory Update with the Arkansas Trucking Association

7/23/25 11:50 am

In this fireside chat, Shannon Newton, president of the Arkansas Trucking Association joins us to talk regulatory trends impacting large fleets including efforts from fighting cargo theft to CDL fraud.

Shannon Newton
President
Arkansas Trucking Association
View Bio
Thomas Wasson
Enterprise Trucking Carrier Expert
FreightWaves
View Bio

What The Truck?!?

7/23/25 12:05 pm

Thomas Wasson
Enterprise Trucking Carrier Expert
FreightWaves
View Bio
Steve Sykora
Customer and Partner Acquisition Lead
Bosch in North America
View Bio
Dr. Gina Anderson
CEO
Luma Brighter Learning
View Bio
Hugo Beltran
CEO
Genesis Equip You
View Bio

Demo: Bosch Mobility

7/23/25 12:50 pm

Bosch FleetME helps fleets streamline their equipment maintenance needs through its tool, FleetME. FleetME is a fleet maintenance management solution designed to connect vehicle data, diagnostics, OEM maintenance schedules and repair guidance, repair shops and vendors, parts and more, in a unified platform. During this demo you’ll see how the workflow tool works and learn how it can help improve carriers’ profitability.

Fireside Chat: The Market for Logistics Assets

7/23/25 1:00 pm

After several years of a freight market that just doesn't want to get stronger, what does that mean for the sale of trucking and trucking-related assets? Ron Lentz, managing partners at Logisyn Advisors, shares his ideas.

Ron Lentz
Managing Partner
Logisyn Advisors
View Bio
John Kingston
Executive Editor and Oil Market Expert
FreightWaves
View Bio

Fireside Chat: Is Capacity Crunching or Are We Still in Survival Mode?

7/23/25 1:20 pm

Kaylee Nix sits down with Cory Klujsza from RXO to talk about how the prolonged freight recession is still showing up halfway through 2025, why enterprise carriers are holding on the way they are, and what the rest of the year could hold for capacity, rates, and more.

Corey Klujsza
VP, Pricing and Procurement Strategy
RXO
View Bio
Kaylee Nix
Executive Producer, Supply Chain President
FreightWaves
View Bio

Closing Remarks

7/23/25 1:40 pm

Thomas Wasson
Enterprise Trucking Carrier Expert
FreightWaves
View Bio

Speakers

Keynote

Industry Leaders

event hosts

Featured topics

Timing Asset Purchases and Divestments

What Macroeconomics Tell Us About Demand

Best Practices in Recruiting Drivers

How to Stand Out During Your Customers’ Bid Cycles

The Current State of Electrification

Trucking Capacity Outlook

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