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December 13, 2023 • A freightwaves tv event

domestic supply chain summit

With the lasting impacts of the pandemic, geopolitical developments such as Brexit and U.S.-China relations, trade agreements like USMCA, import/export restrictions and so much more that has happened in the last year, it may be some time before the supply chain is back to normal. But, with much of the past year’s uncertainty behind us, it’s time to focus on navigating the supply chains of the future. Join us as we explore how to make disruptions a thing of the past and look at emerging trends and data to show what we can expect.

Agenda

Click to expand For More Information; All times shown in EDT.

Welcome

1/12/23 9:00 am

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Kaylee Nix
Reporter
FreightWaves
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Anthony Smith
Chief Economist
FreightWaves
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Keynote: The evolution and new frontier of marketing

1/12/23 9:05 am

Mickey Cloud, Executive Director at The Sasha Group joins us to talk about the evolving landscape of marketing. We look at pandemic related trends, the rise in newer social media platforms, and what companies and brands can do to navigate these various options.

Thomas Wasson
Enterprise Trucking Carrier Expert
FreightWaves
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Mickey Cloud
Executive Director
The Sasha Group
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Fireside Chat: Digital Supply Chain technologies — strategies and solutions

1/12/23 9:25 am

In this fireside chat, speaker Michael Beelar VP Supply Chain & Logistics at Intellias joins us to examine the evolution of the TMS and digital supply chain technology, from visibility to real time supply chain mapping. We go over what the future might bring and how you can prepare for it.

Michael Beelar
VP, Supply Chain & Logistics
Intellias
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Thomas Wasson
Enterprise Trucking Carrier Expert
FreightWaves
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Fireside Chat: Herding cats…a true story about building a marketing program in the mid-market space

1/12/23 9:45 am

A one person marketing team is a huge job in a growing company. Let alone build a marketing campaign that lands a 3PL in the top 10. Kacey Schaffer, director of marketing at Sunset Transportation, shares how to grow a one woman operation into a team that maintains the highest level of quality.

Kacey Schaeffer
Director of Marketing
Sunset Transportation
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Mary O'Connell
Freight Broker/3PL Expert
FreightWaves
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Fireside Chat: So you want to start a podcast?

1/12/23 10:00 am

Kaylee Nix talks to Digital Dispatch founder Blythe Brumleve about the ins and outs of starting a podcast, growing an audience and turning words into profits.

Blythe Brumleve
Founder/Host
Brumleve Brands
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Kaylee Nix
Reporter
FreightWaves
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Fireside Chat: Digital Marketing in Transportation

1/12/23 10:15 am

What lessons were learned in 2022 about sales and marketing and what does 2023 hold? Ed Burns and Anthony Smith chat about the generational shift in selling and the importance of marketing in the coming year.

Ed Burns
Vice President of Relationships
Burns Logistics
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Anthony Smith
Chief Economist
FreightWaves
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Fireside Chat: 10 Virtual Sales Tips Guaranteed To Add Faster Revenue

1/12/23 10:30 am

Lauren Bailey, founder and president of Factor8, gives logistics sales representatives advice on how to build a positive customer experience from the very first call. She also breaks down sales statistics for managers to better understand the sales cycle and develop strategies for closing business whether the market is hot or not.

Lauren Bailey
Founder & President
Factor 8
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Grace Sharkey
Staff Writer
FreightWaves
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Fireside Chat: Sales Superpowers: Unlocking the Potential of LinkedIn

1/12/23 10:55 am

There are so many things to be aware of when it comes to social media that leaning on it as a main form of marketing seems like a big gamble. Lars Ward and Mary O’Connell are chatting about the all in approach to going all in on LinkedIn and how it’s a platform for more than sharing a highlight reel.

Lars Ward
Vice President of Business Development
FreightVana
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Mary O'Connell
Freight Broker/3PL Expert
FreightWaves
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Fireside Chat: How to keep messaging consistent when your brand is broad

1/12/23 11:15 am

Kaylee Nix sits down with Victoria Miklausich from Ryder to discuss how to streamline marketing messaging through a business that is as diverse as Ryder.

Victoria Miklausich
Head of Product Marketing & Customer Experience
Ryder
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Kaylee Nix
Reporter
FreightWaves
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Networking Lunch Break

1/12/23 11:30 am

WHAT THE TRUCK?!?

1/12/23 12:00 pm

Tim Dooner
Host of WHAT THE TRUCK?!?
FreightWaves
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Ted Martin
Chief Revenue Officer
Factor 8
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Boris Panov
Load Planner & Logistics Manager
Superior Dispatch Service
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Paul-Bernard Jaroslawski
Founder & President
Freight Caviar
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Mario Paganini
Vice President
Stord
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Fireside Chat: Advice for Selling into a Deflationary Market

1/12/23 12:50 pm

Nick Dangles and Anthony Smith discuss the different aspects of sales in a down cycle. Nick breaks down what type of structure and strategy is needed in the coming years.

Nick Dangles
Co-Founder
Kinetic
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Anthony Smith
Chief Economist
FreightWaves
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Fireside Chat: Building and measuring analyst relationships

1/12/23 1:05 pm

In this chat, Will Haraway, co-founder and chief content officer at LeadCoverage, explains the importance of building relationships with analysts to leverage the reach of industry research groups like Gartner, Sparks and others. He also describes how to measure the success of those relationships over time.

Will Haraway
Chief Content Officer
Lead Coverage
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Grace Sharkey
Staff Writer
FreightWaves
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Closing Remarks

1/12/23 1:20 pm

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Kaylee Nix
Reporter
FreightWaves
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Anthony Smith
Chief Economist
FreightWaves
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SPEAKERS

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