SALES & MARKETING
SUMMIT

JANUARY 28, 2021 // VIRTUAL EVENT

The Sales & Marketing Summit will cover all of the top strategies that transportation companies are employing to find success as we kick off 2021. As technology evolves to meet changing customer expectations, opportunities arise for forward-thinking sales and marketing divisions. Managing the customer lifecycle is a challenge that’s been around for centuries and exists in nearly every sector of the economy. 

Hear from sales and marketing leaders throughout the freight world. What are the successful approaches to elevating your brand and your story? What sorts of accounts should your organization be chasing? Expect success stories and learning opportunities from those who have been on the front lines of cold-calling, customer acquisition, account management and more.

LIVE EVENT REPLAYS

Click On Each Session For More Information; All times shown in EST.

Welcome

1/28/2021 9:00 AM

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Tim Dooner
FreightCaster
FreightWaves
Speaker Bio
Kevin Hill
Executive Publisher
FreightWaves
Speaker Bio

Keynote: Content Marketing in 2021 and Beyond

1/28/2021 9:05 AM

Joe Pullizzi has done it all in the world of marketing. He's founded businesses, written books, and helped organizations achieve all kinds of marketing goals. Joe sits down with FreightWaves Founder, Craig Fuller, to discuss content marketing strategies in today's world.

Craig Fuller
Founder and CEO
FreightWaves
Speaker Bio
Joe Pulizzi
Author, Podcaster, Marketing Speaker & Entrepreneur
Content Marketing Institute
Speaker Bio

Fireside Chat: Knowing Your Audience: Aligning Marketing to Create Relevance and Close Deals

1/28/2021 9:40 AM

In this session featuring FreightWaves SONAR VP of Product Marketing, Adam Robinson and Jason Fishman, SVP of Digital Strategy at Digital Niche Agency attendees will learn the importance of creating a marketing strategy that puts your audience at the center. Adam and Jason will walk you through the importance of strategy, aligning messaging to your audience’s problem, the role of marketing channels, setting proper expectations with leadership, and using analytics to continuously improve. You don’t want to miss this best practice laden session if you are looking to close more deals and gain a better ROI from your marketing resources.

Adam Robinson
VP, Product Marketing SONAR
FreightWaves
Speaker Bio
Jason Fishman
SVP Digital Strategy
Digital Niche Agency
Speaker Bio

Put That Coffee Down

1/28/2021 10:00 AM

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Revolutionizing Prospecting – Turning Pain Into Prosperity

Kevin Hill
Executive Publisher
FreightWaves
Speaker Bio
Tim Dooner
FreightCaster
FreightWaves
Speaker Bio
Greg Johnson
COO
Zembles
Speaker Bio

Fireside Chat: Freight Marketing Fears

1/28/2021 10:20 AM

You already know you need to start creating. After all--most of your competitors are offering the same equipment, services, and rates. It's time to stand out from the pack by addressing the four most common fears companies and brands are facing before they start creating video and podcast content.

Blythe Brumleve
Founder
Digital Dispatch
Speaker Bio
Kyle MacNaught
Director of Marketing
FreightPlus
Speaker Bio

Put That Coffee Down

1/28/2021 10:45 AM

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Building Your Brand Online

Kevin Hill
Executive Publisher
FreightWaves
Speaker Bio
Tim Dooner
FreightCaster
FreightWaves
Speaker Bio
Toby Howell
Writer & Social Media Lead
Morning Brew
Speaker Bio

Fuller Speed Ahead: The Long Game Mindset in Sales & Marketing

1/28/2021 10:55 AM

In the age of blitzscaling and wild valuations, the temptation is to only focus on acquiring customers at any cost. However, not all businesses thrive under this model. In fact, most do not, especially in transportation. Learning to play the long game, especially in logistics, is critical to long-term, sustainable success.

George Abernathy
President
Emerge
Speaker Bio
Trey Griggs
Vice President - Lean Sales
Lean Staffing
Speaker Bio

Fireside Chat: Selling in the Agent vs Employee Logistics Models

1/28/2021 11:25 AM

Logistics companies come in a variety of shapes and sizes. Each structure has it's own strengths and advantages, while making sacrifices in other areas. Brian Mann will discuss the benefits of and success strategies in each model and what brokers should know to thrive in either environment.

Brian Mann
President & Chief Executive Officer
Armstrong Transport Group
Speaker Bio
JT Engstrom
Chief Strategy Officer
FreightWaves
Speaker Bio

Fireside Chat: Setting Yourself Up for Growth

1/28/2021 11:50 AM

Hope White, CEO and Founder of HD White Logistics, founded her brokerage in 2016 with the goal of beating out her competition in the highly competitive truckload brokerage market. Hope managed to see an opportunity in early 2020 to launch container services a little outside Savannah to capture the growing share of import volume and propel her business up and to the right. Watch and listen as Hope explains her journey and her plans for taking her company to the next level.

Luke Falasca
SONAR Account Executive
FreightWaves
Speaker Bio
Hope White
Chief Executive Officer
H.D. White Logistics, LLC
Speaker Bio

Icebreaker Networking Session Presented by Loadsure

1/28/2021 12:15 PM

Welcome Back

1/28/2021 12:45 PM

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Kevin Hill
Executive Publisher
FreightWaves
Speaker Bio
Tim Dooner
FreightCaster
FreightWaves
Speaker Bio

Keynote: The Evolution of Sales Strategy as the Company Grows

1/28/2021 12:50 PM

Sales challenges are different for an adolescent startup and an advanced organization, though in many ways they're similar. Andrew Leto has founded multiple companies and scaled them to success. How does the role of a founder evolve through different stages of growth and how can sales teams develop along the way.

George Abernathy
President
Emerge
Speaker Bio
Andrew Leto
CEO
Emerge
Speaker Bio

Put That Coffee Down

1/28/2021 1:10 PM

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Keeping Energy High With a Remote or In-Office Sales Team

Kevin Hill
Executive Publisher
FreightWaves
Speaker Bio
Tim Dooner
FreightCaster
FreightWaves
Speaker Bio
Mark McWatters
VP of Sales
Ambition
Speaker Bio

Fireside Chat: Building Culture in a Remote Environment

1/28/2021 1:30 PM

Is there anything more important to a successful sales team than culture? The challenges of building a strong company culture become exceedingly difficult over the last year as teams and organizations adopted a remote work environment. Charley Dehoney and Jon Rapp will talk about how your team can protect and build a good culture when your team is all working remotely.

Jon Rapp
Vice President of Sales
Airspace Technologies
Speaker Bio
Charley Dehoney
President
Fitzmark Omaha
Speaker Bio

Fireside Chat: The Science of Sales & Marketing Teams

1/28/2021 2:00 PM

How many marketing and sales rules for 2021 articles have you already seen? The truth is, no one has been through a year like this, so even educated guesses are just that—guesses. What do you think would happen if you cranked up resiliency and agility to 11? Hoffeld and Weber will discuss the power of Growth Mindset and Behavior Design in marketing and sales.

Meshach Weber
CMO/CXO
Loadsure
Speaker Bio
David Hoffeld
CEO & Author
Hoffeld Group
Speaker Bio

Fuller Speed Ahead: Creating a High-Energy (and High Visibility) Virtual Sales Floor

1/28/2021 2:15 PM

Craig Fuller
Founder and CEO
FreightWaves
Speaker Bio
Brian Trautschold
Co-Founder & COO
Ambition
Speaker Bio

Put That Coffee Down

1/28/2021 2:40 PM

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That Word Doesn’t Mean What You Think It Means

Kevin Hill
Executive Publisher
FreightWaves
Speaker Bio
Tim Dooner
FreightCaster
FreightWaves
Speaker Bio
Ryan Mann
Director of Lean Marketing
Lean Solutions Group
Speaker Bio

Fireside Chat: Facebook, Artificial Intelligence, Instagram...Dialing for Drivers?!

1/28/2021 2:55 PM

The battle for drivers is at an all-time high and carriers are looking for new-aged marketing techniques, as well as looking back to old school techniques, in search of solutions for their driver hiring needs.

Rob Hatchett
President
SeatMyTrucks
Speaker Bio
Travis Overton
President
CDLLife
Speaker Bio

Fireside Chat: Being Consumer Focused in a B2B World

1/28/2021 3:20 PM

Sylvia and Kyle will discuss how focusing on the individual will not only enhance your current marketing strategy but provide the returns you are striving for.

Kyle Taylor
SONAR Account Executive
FreightWaves
Speaker Bio
Sylvia Cintron
Marketing Director
Kenco
Speaker Bio

Closing Remarks

1/28/2021 3:40 PM

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Kevin Hill
Executive Publisher
FreightWaves
Speaker Bio
Tim Dooner
FreightCaster
FreightWaves
Speaker Bio

DEMO COMPANIES

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SPEAKERS

THANK YOU TO OUR SPONSORS

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