The Sales & Marketing Summit will cover all of the top strategies that transportation companies are employing to find success as we kick off 2021. As technology evolves to meet changing customer expectations, opportunities arise for forward-thinking sales and marketing divisions. Managing the customer lifecycle is a challenge that’s been around for centuries and exists in nearly every sector of the economy.
Hear from sales and marketing leaders throughout the freight world. What are the successful approaches to elevating your brand and your story? What sorts of accounts should your organization be chasing? Expect success stories and learning opportunities from those who have been on the front lines of cold-calling, customer acquisition, account management and more.
Click On Each Session For More Information; All times shown in EST.
Joe Pullizzi has done it all in the world of marketing. He's founded businesses, written books, and helped organizations achieve all kinds of marketing goals. Joe sits down with FreightWaves Founder, Craig Fuller, to discuss content marketing strategies in today's world.
In this session featuring FreightWaves SONAR VP of Product Marketing, Adam Robinson and Jason Fishman, SVP of Digital Strategy at Digital Niche Agency attendees will learn the importance of creating a marketing strategy that puts your audience at the center. Adam and Jason will walk you through the importance of strategy, aligning messaging to your audience’s problem, the role of marketing channels, setting proper expectations with leadership, and using analytics to continuously improve. You don’t want to miss this best practice laden session if you are looking to close more deals and gain a better ROI from your marketing resources.
Revolutionizing Prospecting – Turning Pain Into Prosperity
You already know you need to start creating. After all--most of your competitors are offering the same equipment, services, and rates. It's time to stand out from the pack by addressing the four most common fears companies and brands are facing before they start creating video and podcast content.
Building Your Brand Online
In the age of blitzscaling and wild valuations, the temptation is to only focus on acquiring customers at any cost. However, not all businesses thrive under this model. In fact, most do not, especially in transportation. Learning to play the long game, especially in logistics, is critical to long-term, sustainable success.
Logistics companies come in a variety of shapes and sizes. Each structure has it's own strengths and advantages, while making sacrifices in other areas. Brian Mann will discuss the benefits of and success strategies in each model and what brokers should know to thrive in either environment.
Hope White, CEO and Founder of HD White Logistics, founded her brokerage in 2016 with the goal of beating out her competition in the highly competitive truckload brokerage market. Hope managed to see an opportunity in early 2020 to launch container services a little outside Savannah to capture the growing share of import volume and propel her business up and to the right. Watch and listen as Hope explains her journey and her plans for taking her company to the next level.
Sales challenges are different for an adolescent startup and an advanced organization, though in many ways they're similar. Andrew Leto has founded multiple companies and scaled them to success. How does the role of a founder evolve through different stages of growth and how can sales teams develop along the way.
Keeping Energy High With a Remote or In-Office Sales Team
Is there anything more important to a successful sales team than culture? The challenges of building a strong company culture become exceedingly difficult over the last year as teams and organizations adopted a remote work environment. Charley Dehoney and Jon Rapp will talk about how your team can protect and build a good culture when your team is all working remotely.
How many marketing and sales rules for 2021 articles have you already seen? The truth is, no one has been through a year like this, so even educated guesses are just that—guesses. What do you think would happen if you cranked up resiliency and agility to 11? Hoffeld and Weber will discuss the power of Growth Mindset and Behavior Design in marketing and sales.
That Word Doesn’t Mean What You Think It Means
The battle for drivers is at an all-time high and carriers are looking for new-aged marketing techniques, as well as looking back to old school techniques, in search of solutions for their driver hiring needs.
Sylvia and Kyle will discuss how focusing on the individual will not only enhance your current marketing strategy but provide the returns you are striving for.
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Click On The Logos Below To Learn More About The Companies
Is there anything more important to a successful sales team than culture? The challenges of building a strong company culture become exceedingly difficult over the last year as teams and organizations adopted a remote work environment. Charley Dehoney and Jon Rapp will talk about how your team can protect and build a good culture when your team is all working remotely.
The battle for drivers is at an all-time high and carriers are looking for new-aged marketing techniques, as well as looking back to old school techniques, in search of solutions for their driver hiring needs.
Logistics companies come in a variety of shapes and sizes. Each structure has it's own strengths and advantages, while making sacrifices in other areas. Brian Mann will discuss the benefits of and success strategies in each model and what brokers should know to thrive in either environment.
Joe Pullizzi has done it all in the world of marketing. He's founded businesses, written books, and helped organizations achieve all kinds of marketing goals. Joe sits down with FreightWaves Founder, Craig Fuller, to discuss content marketing strategies in today's world.
In this session featuring FreightWaves SONAR VP of Product Marketing, Adam Robinson and Jason Fishman, SVP of Digital Strategy at Digital Niche Agency attendees will learn the importance of creating a marketing strategy that puts your audience at the center. Adam and Jason will walk you through the importance of strategy, aligning messaging to your audience’s problem, the role of marketing channels, setting proper expectations with leadership, and using analytics to continuously improve. You don’t want to miss this best practice laden session if you are looking to close more deals and gain a better ROI from your marketing resources.
Sales challenges are different for an adolescent startup and an advanced organization, though in many ways they're similar. Andrew Leto has founded multiple companies and scaled them to success. How does the role of a founder evolve through different stages of growth and how can sales teams develop along the way.
How many marketing and sales rules for 2021 articles have you already seen? The truth is, no one has been through a year like this, so even educated guesses are just that—guesses. What do you think would happen if you cranked up resiliency and agility to 11? Hoffeld and Weber will discuss the power of Growth Mindset and Behavior Design in marketing and sales.
Hope White, CEO and Founder of HD White Logistics, founded her brokerage in 2016 with the goal of beating out her competition in the highly competitive truckload brokerage market. Hope managed to see an opportunity in early 2020 to launch container services a little outside Savannah to capture the growing share of import volume and propel her business up and to the right. Watch and listen as Hope explains her journey and her plans for taking her company to the next level.
Join Dooner and Kevin for a live episode of Put That Coffee Down featuring exclusive guest Greg Johnson, COO of Zembles as they discuss how sales and marketing can impact your business.
