The Sales & Marketing Summit will cover all of the top strategies that transportation companies are employing to find success as we kick off 2022. As technology evolves to meet changing customer expectations, opportunities arise for forward-thinking sales and marketing divisions. Managing the customer lifecycle is a challenge that’s been around for centuries and exists in nearly every sector of the economy.
Hear from sales and marketing leaders throughout the freight world. What are the successful approaches to elevating your brand and your story? What sorts of accounts should your organization be chasing? Expect success stories and learning opportunities from those who have been on the front lines of cold-calling, customer acquisition, account management and more.
Click On Each Session For More Information; All times shown in EST.
Cassandra Gaines and Kevin Nolan discuss how accessibility and accountability is the foundation of a sales organization. They also dive into the importance of costumes and incentivizing sales teams to keep the energy up.
Kaylee Nix talks to Forward Air’s Sylvia Cintron about adjusting your marketing strategy to make it flexible for a variety for audiences and how that can boost your business strategy
See how the Outreach Engagement and Intelligence platform helps all Go-to-Market motions, from Prospecting, to Running and Reporting on a Deal - see how Outreach makes sales and success teams more efficient and effective.
We talk with Matt Beach, President at Ten4 Recruiting about the art of driver recruiting, retention and the outlook for truck capacity in 2022
The Freight Coach, Chris Jolly, and Shannon Breen from Freightvana discuss how to use growth plans and communication to grow existing accounts.
Zach Strickland and Kevin Hill give a tutorial on how near real-time trucking spot rate data is essential to growing both gross and net revenues.
There are so many things to be aware of when it comes to social media that jumping in can feel like a part-time job. That's why creators like Luke Kostka and Blythe Brumleve are chatting about the steps to take get started on platforms like TikTok, rev things up, and finally, keep it from becoming overwhelming.
Do you ever wonder in this crazy world of freight how the fruit, vegetable and perishable markets aren't "perishing" before they get to consumers? Well I've got just the guy right from the heart of Salinas, CA to tell us.
One of the most difficult choices for entreprenuerial freight brokers is whether to become an agent or operate under their own authority. Michael Fullham discusses his own decision making process when he decided to strike to start his own freight brokerage, SandTable, in 2021.
Learn about the importance of company culture and true employee satisfaction with Kyle Kosco from Legion Logistics.
Your company won new business but can it sustain it? In this fireside chat, Nick Dangles, co-founder of FreightTech consulting firm Kinetic, describes the problems of scaling sales within logistics companies and how the tech companies he works with help solve the range of challenges logistics providers inevitably face.
Employees are resigning at record rates as jobless claims return to pre-pandemic levels. Kevin Hill and Adrian Chapman discuss how freight sales pros are evaluating companies and how companies are attracting and retaining the top freight sales talent.
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