JAn. 19, 2022 • VIRTUAL EVENT

Sales & Marketing summit

The Sales & Marketing Summit will cover all of the top strategies that transportation companies are employing to find success as we kick off 2022. As technology evolves to meet changing customer expectations, opportunities arise for forward-thinking sales and marketing divisions. Managing the customer lifecycle is a challenge that’s been around for centuries and exists in nearly every sector of the economy.

Hear from sales and marketing leaders throughout the freight world. What are the successful approaches to elevating your brand and your story? What sorts of accounts should your organization be chasing? Expect success stories and learning opportunities from those who have been on the front lines of cold-calling, customer acquisition, account management and more.

live event replays

Click On Each Session For More Information; All times shown in EST.

Welcome

1/19/22 9:00 am

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Kaylee Nix
Reporter
FreightWaves
Speaker Bio
Kevin Hill
Executive Publisher
FreightWaves
Speaker Bio

Keynote: Fail Fast, Sell Faster with Kevin Nolan

1/19/22 9:05 am

Cassandra Gaines and Kevin Nolan discuss how accessibility and accountability is the foundation of a sales organization. They also dive into the importance of costumes and incentivizing sales teams to keep the energy up.

Kevin Nolan
Founder
Nolan Transportation Group (NTG)
Speaker Bio
Cassandra Gaines
Host
MadGaines
Speaker Bio

Fireside Chat: Turning B2B into B2C by focusing on the needs of the individual

1/19/22 9:30 am

Kaylee Nix talks to Forward Air’s Sylvia Cintron about adjusting your marketing strategy to make it flexible for a variety for audiences and how that can boost your business strategy

Sylvia Cintron
VP Sales and Marketing
Forward Air
Speaker Bio
Kaylee Nix
Reporter
FreightWaves
Speaker Bio

Tech in Action: Drive predictable, efficient growth with Outreach

1/19/22 9:50 am

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See how the Outreach Engagement and Intelligence platform helps all Go-to-Market motions, from Prospecting, to Running and Reporting on a Deal - see how Outreach makes sales and success teams more efficient and effective.

Fireside Chat: The art of driver recruiting

1/19/22 10:05 am

We talk with Matt Beach, President at Ten4 Recruiting about the art of driver recruiting, retention and the outlook for truck capacity in 2022

Thomas Wasson
Enterprise Trucking Carrier Expert
FreightWaves
Speaker Bio
Matt Beach
President
Ten4 Recruiting
Speaker Bio

Fireside Chat: How to Grow Accounts after Onboarding them

1/19/22 10:25 am

The Freight Coach, Chris Jolly, and Shannon Breen from Freightvana discuss how to use growth plans and communication to grow existing accounts.

Shannon Breen
Co-CEO & Founder
Freightvana
Speaker Bio
Chris Jolly
Founder
The Freight Coach
Speaker Bio

TRAC Demo: The definitive guide to spot rates

1/19/22 10:45 am

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Zach Strickland and Kevin Hill give a tutorial on how near real-time trucking spot rate data is essential to growing both gross and net revenues.

Kevin Hill
Executive Publisher
FreightWaves
Speaker Bio
Zach Strickland
Director of Freight Market Intelligence
FreightWaves
Speaker Bio

Fireside Chat: TikTok in 2022: How to Rev Up Your Social Media Game

1/19/22 10:55 am

There are so many things to be aware of when it comes to social media that jumping in can feel like a part-time job. That's why creators like Luke Kostka and Blythe Brumleve are chatting about the steps to take get started on platforms like TikTok, rev things up, and finally, keep it from becoming overwhelming.

Luke Kostka
Co-Founder & Creative Director
New Norml Media
Speaker Bio
Blythe Brumleve
Founder/Host
Digital Dispatch
Speaker Bio

Fireside Chat: Drivers and Sales working together during "Perishable" times

1/19/22 11:15 am

Do you ever wonder in this crazy world of freight how the fruit, vegetable and perishable markets aren't "perishing" before they get to consumers? Well I've got just the guy right from the heart of Salinas, CA to tell us.

Colby Varley
Sales Associate
Advanced Transportation Services, Inc.
Speaker Bio
Ingrid Brown
Host, AMERICA on 18 Wheels
FreightWaves
Speaker Bio

WHAT THE TRUCK?!?

1/19/22 12:00 pm

Tim Dooner
FreightCaster
FreightWaves
Speaker Bio
Michael Vincent
Freightcaster
FreightWaves
Speaker Bio
Toby Howell
Content Lead
Launch House
Speaker Bio
Nick Donarski
CEO
ORE System
Speaker Bio
Erik Huberman
Founder & CEO
Hawke Media
Speaker Bio
Brooke Bachesta
Revenue Enablement Manager
Outreach.io
Speaker Bio

Fireside Chat: Become an agent or your own operating authority?

1/19/22 12:50 pm

One of the most difficult choices for entreprenuerial freight brokers is whether to become an agent or operate under their own authority. Michael Fullham discusses his own decision making process when he decided to strike to start his own freight brokerage, SandTable, in 2021.

Kevin Hill
Executive Publisher
FreightWaves
Speaker Bio
Michael Fullam
Managing Partner & Founder
SandTable
Speaker Bio

Fireside Chat: Hiring for culture or hiring for a resume?

1/19/22 1:10 pm

Learn about the importance of company culture and true employee satisfaction with Kyle Kosco from Legion Logistics.

Kyle Kosco
Chief People Person
Legion Logistics
Speaker Bio
Mary O'Connell
Freight Broker/3PL Expert
FreightWaves
Speaker Bio

Fireside Chat: Scaling up sales with FreightTech

1/19/22 1:35 pm

Your company won new business but can it sustain it? In this fireside chat, Nick Dangles, co-founder of FreightTech consulting firm Kinetic, describes the problems of scaling sales within logistics companies and how the tech companies he works with help solve the range of challenges logistics providers inevitably face.

Nick Dangles
Co-Founder
Kinetic
Speaker Bio
Grace Sharkey
Staff Writer
FreightWaves
Speaker Bio

Fireside Chat: The great resignation and attracting sales talent in 2022

1/19/22 2:00 pm

Employees are resigning at record rates as jobless claims return to pre-pandemic levels. Kevin Hill and Adrian Chapman discuss how freight sales pros are evaluating companies and how companies are attracting and retaining the top freight sales talent.

Adrian Chapman
Owner/CEO
Cover 3 Consulting, LLC
Speaker Bio
Kevin Hill
Executive Publisher
FreightWaves
Speaker Bio

Closing Remarks

1/19/22 2:20 pm

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Kaylee Nix
Reporter
FreightWaves
Speaker Bio
Kevin Hill
Executive Publisher
FreightWaves
Speaker Bio

SPEAKERS

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