november 19-21, 2024 • chattanooga, TN

F3: Future of Freight Festival

Join the greatest minds in the industry for the largest festival in freight – F3: Future of Freight Festival – a one-of-a-kind event dedicated to exploring the world of freight and logistics. Expand your knowledge, connect with like-minded individuals and celebrate all things freight while exploring the possibilities that lie ahead. 

This in-person event will take place in Chattanooga — the heart of Freight Alley and home to FreightWaves — November 19-21, 2024. F3: Future of Freight Festival will bring together experts, entrepreneurs, industry leaders, educators and more to discuss the key factors impacting freight markets and the latest trends pushing our industry forward. Join us to explore innovations in the freight industry through engaging discussions, rapid-fire demos, interactive sponsor exhibits, thought-provoking speakers, and a fully immersive festival that includes exclusive VIP experiences, entertainment, unparalleled networking and live music performances.

Don't miss out on this incredible event! Mark your calendars and register today to attend the third annual F3: Future of Freight Festival – a festival like no other! 

your registration includes

Thought-Leading Content

Engage in sessions over three days featuring more than 70 freight industry experts.

Invaluable Networking

Connect with industry peers, mingle with supply chain leaders, and grow your network.

Exclusive J.B. Hunt 360º Party

Dance the night away at the highly anticipated J.B. Hunt 360º Party.

Rapid-Fire Demos & Sponsor Kiosks

See companies demo and race against the clock, then drop by their booths in the exhibit hall.
the energy is electric

Watch the Promo

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Agenda

Explore what's happening each day.

Welcome

June 4, 2024 8:00 AM
General Session Stage

Keynote

June 4, 2024 8:10 AM
General Session Stage

FreightWaves NOW

June 4, 2024 8:30 AM
FWTV Stage
Thomas Wasson
Enterprise Trucking Carrier Expert
FreightWaves
View Bio
Grace Sharkey
Staff Writer
FreightWaves
View Bio

Fireside Chat: Lean Solutions Group

June 4, 2024 8:55 AM
General Session Stage
David Bell
Co-Founder & Strategic Advisor
Lean Solutions Group
View Bio

An Industry Keynote by J.B. Hunt

June 4, 2024 9:15 AM
General Session Stage
Brad Hicks
President of Highway Services and Executive Vice President of People
J.B. Hunt Transport Services, Inc.
View Bio

Breakout: Nero’s Fiddle and the World Aflame

June 4, 2024 9:30 AM
Fortis Analysis Stage
Will Cahill
President
Applied Maritime Sciences
View Bio
Logistics and supply chains are falling apart worldwide, and that’s a good thing.

FreightWaves SONAR Announcement

June 4, 2024 9:50 AM
General Session Stage
Zach Strickland
Director of Freight Market Intelligence
FreightWaves
View Bio
Ryan Grote
Market Analyst
FreightWaves
View Bio

Fireside Chat: Highway

June 4, 2024 10:05 AM
General Session Stage

Loaded & Rolling

June 4, 2024 10:15 AM
FWTV Stage
Thomas Wasson
Enterprise Trucking Carrier Expert
FreightWaves
View Bio

Fireside Chat: Fastmarkets

June 4, 2024 10:25 AM
General Session Stage
Jon Rager
SVP of Forest Analytics
Fastmarkets
View Bio

Rapid-Fire Demos - Block 1

June 4, 2024 10:45 AM
General Session Stage

Freightonomics

June 4, 2024 11:15 AM
FWTV Stage
Tony Mulvey
Analyst
FreightWaves
View Bio
Zach Strickland
Director of Freight Market Intelligence
FreightWaves
View Bio

Fireside Chat: Norfolk Southern

June 4, 2024 11:45 AM
General Session Stage

Lunch

June 4, 2024 12:05 PM
Convention Center

The State of Freight - Presented by FreightWaves SONAR

June 4, 2024 1:00 PM
General Session Stage
Craig Fuller
Founder and CEO
FreightWaves
View Bio
Zach Strickland
Director of Freight Market Intelligence
FreightWaves
View Bio

Breakout: Talk to Me, Jarvis

June 4, 2024 1:15 PM
Fortis Analysis Stage
Emerging capabilities in AI for supply chains and logistics.

WHAT THE TRUCK?!?

June 4, 2024 1:15 PM
FWTV Stage
Tim Dooner
Host of WHAT THE TRUCK?!?
FreightWaves
View Bio
Samantha Foley
Chief Growth Officer
Turvo
View Bio

Rapid-Fire Demos - Block 2

June 4, 2024 2:05 PM
General Session Stage

The Stockout

June 4, 2024 2:50 PM
FWTV Stage
Mike Baudendistel
Market Expert in Rail, Intermodal and Equipment
FreightWaves
View Bio
Grace Sharkey
Staff Writer
FreightWaves
View Bio

Fireside Chat: Flexport Trucking

June 4, 2024 3:00 PM
General Session Stage
Bill Driegert
EVP
Flexport Trucking
View Bio
Craig Fuller
Founder and CEO
FreightWaves
View Bio

The Great Debate - DAT vs SONAR: Where is the Market Headed Next?

June 4, 2024 3:20 PM
General Session Stage
Ken Adamo
Chief of Analytics
DAT Solutions
View Bio
George Abernathy
Board Member & Strategic Advisor
Emerge
View Bio
Zach Strickland
Director of Freight Market Intelligence
FreightWaves
View Bio

Check Call

June 4, 2024 3:35 PM
FWTV Stage
Mary O'Connell
Freight Broker/3PL Expert
FreightWaves
View Bio

Workshop: Burn The Ships: Expeditionary Capitalism

June 4, 2024 4:00 PM
Fortis Analysis Stage
Innovation and risk-taking at the frontiers of the commercial world.

Fireside Chat: Transportation Insights

June 4, 2024 4:00 PM
General Session Stage
Ken Beyer
Chief Executive Officer
Transportation Insight & Nolan Transportation Group
View Bio

Closing Remarks

June 4, 2024 4:20 PM
General Session Stage

Happy Hour hosted by Norfolk Southern

June 4, 2024 4:30 PM
Exhibit Area

Drive Time (Sirius XM • Road Dog Trucking • Channel 146 • 5-6 PM)

June 4, 2024 5:00 PM
Sirius XM

J.B. Hunt 360º Party

June 4, 2024 6:00 PM
Porsche Experience Center

Welcome

June 5, 2024 8:00 AM
General Session Stage

Keynote: Flexport

June 5, 2024 8:05 AM
General Session Stage

FreightWaves NOW

June 5, 2024 8:15 AM
FWTV Stage
Thomas Wasson
Enterprise Trucking Carrier Expert
FreightWaves
View Bio
Grace Sharkey
Staff Writer
FreightWaves
View Bio

FreightWaves SONAR Announcement

June 5, 2024 8:50 AM
General Session Stage

Freightonomics

June 5, 2024 9:00 AM
FWTV Stage
Tony Mulvey
Analyst
FreightWaves
View Bio
Zach Strickland
Director of Freight Market Intelligence
FreightWaves
View Bio

Fireside Chat

June 5, 2024 9:05 AM
General Session Stage

Rapid-Fire Demos - Block 1

June 5, 2024 9:30 AM
General Session Stage

Loaded & Rolling

June 5, 2024 10:15 AM
FWTV Stage
Thomas Wasson
Enterprise Trucking Carrier Expert
FreightWaves
View Bio

Fireside Chat: Qued

June 5, 2024 10:25 AM
General Session Stage
Prasad Gollapalli
CEO & Chairman of the Board
Qued
View Bio
Craig Fuller
Founder and CEO
FreightWaves
View Bio

Fireside Chat: The State of National Security

June 5, 2024 10:45 AM
General Session Stage
Jonathan Hoffman
Vice President for Communications and Marketing
The Citadel, the Military College of South Carolina
View Bio
Craig Fuller
Founder and CEO
FreightWaves
View Bio

Fireside Chat: Gordon Food Service

June 5, 2024 11:10 AM
General Session Stage
Jake Benedict
North American Director of Logistics
Gordon Food Service
View Bio
Craig Fuller
Founder and CEO
FreightWaves
View Bio

FreightWaves Market Update

June 5, 2024 11:30 AM
General Session Stage
Beau King
Senior Director, Global Markets
FreightWaves
View Bio
Ryan Grote
Market Analyst
FreightWaves
View Bio
Zach Strickland
Director of Freight Market Intelligence
FreightWaves
View Bio
Mike Baudendistel
Market Expert in Rail, Intermodal and Equipment
FreightWaves
View Bio

Fireside Chat

June 5, 2024 11:45 AM
General Session Stage

Lunch

June 5, 2024 12:05 PM
Convention Center

WHAT THE TRUCK?!?

June 5, 2024 12:45 PM
FWTV Stage
Tim Dooner
Host of WHAT THE TRUCK?!?
FreightWaves
View Bio

Fireside Chat: Horn Strategy

June 5, 2024 1:00 PM
General Session Stage
Alan Gershenhorn
Former EVP & Chief Commercial Officer at UPS
Logistics and Log-Tech Director and Advisor
View Bio
Craig Fuller
Founder and CEO
FreightWaves
View Bio

Shipper of Choice Awards - Brought to You by TriumphPay

June 5, 2024 1:35 PM
General Session Stage
Tim Dooner
Host of WHAT THE TRUCK?!?
FreightWaves
View Bio
Tony Mulvey
Analyst
FreightWaves
View Bio

Breakout: How to Smuggle Anything, Anywhere

June 5, 2024 1:45 PM
Fortis Analysis Stage
Nazak Nikakhtar
Partner; Former Assistant Secretary, Industry & Analysis, International Trade Administration and Under Secretary for Industry and Security
Wiley Rein LLP
View Bio
The critical role of customs compliance and trade law, and opportunities to leverage trade regulations for competitive advantage.

Fireside Chat

June 5, 2024 1:55 PM
General Session Stage

Fireside Chat: WWEX Group

June 5, 2024 2:15 PM
General Session Stage

Fireside Chat: West Brow Capital

June 5, 2024 2:35 PM
General Session Stage

Closing Remarks & Best in Show

June 5, 2024 2:55 PM
General Session Stage

Speakers

keynote speakers

Industry Leaders

freightwaves hosts

f3: future of freight festival

What to Expect

Join hundreds of industry leaders and executives to focus on what's next in the global supply chain. The two day agenda is packed with insightful sessions with topics including: reshoring, markets, geopolitics, economic disruptions, end-to-end visibility, warehousing, artificial intelligence, automation, trade, and more!
Including
1

1500+ Attendees

Join thousands of industry peers and senior level executives focused on what's next in the global supply chain, spanning from technology to geopolitics to economic disruptions.
2

70+ Speakers

Supply chain leaders come together with leading technologists and geopolitical thinkers to compare notes, debate ideas, demonstrate solutions, and lead the industry forward.
3

7+ FWTV Shows

Catch all of your favorite shows live on the FreightWaves TV stage.
4

40+ Rapid-Fire Demos

Hear from FreightTech startups and incumbents as they battle against the 7-minute clock to win coveted Best in Show recognition.

a 7-minute showdown

Rapid-Fire Demos

Do you have what it takes to present your product in record time? Our Rapid-Fire Demos showcase the latest industry advancements and technology by ensuring the most important details are covered as participants work against the clock. You will have seven minutes to introduce the audience to your company and product. Once your time is up, the lights go out and the audio is cut—no exceptions! Compete against industry peers for coveted Best In Show recognition. Think you have what it takes to beat the clock? Sign up to demo today!
SIGN UP TO DEMO

DEMO COMPANIES

Alvys - F324
Echo Global Logistics - F324
J.B. Hunt 360 - F324
Lean Solutions Group - F324
Revenova - F324
Tai Software - F324
Trimble - F324
TriumphPay - F324
Truckstop - F324
Turvo - F324
put your company on display

Innovation Alley

Are you eager to share your company’s innovations, but aren’t quite ready for the big stage? Innovation Alley provides an opportunity for companies to present and record their 7-minute demo, ending with a professionally edited video that can be used for marketing. We’ll also feature your demo on FreightWaves TV, giving you the exposure to take your tech to the next level.
SIGN UP TO DEMO

Innovation Alley & content sponsors

Endava - F323
Greenscreens - F323
Hyperscience - F323
Kodif - F323
Loadsure - F323
Loyalty Logistics - F323

the hottest freight party of the year

J. B. Hunt 360º Party

Hosted by J.B. Hunt and FreightWaves, this annual party provides attendees with the opportunity to network, enjoy fantastic food and custom drinks, and of course music. Get to know others in the industry at this one-of-a-kind party for the books!

proudly partnering

Event Sponsors

available hotels

Book Your Stay

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let the networking begin

Attending Companies

reserve your spot today

Don't miss the freight industry's biggest event!

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