Justin Hall

CEO
Primo

Hall is a visionary leader with 20 years of experience in the supply chain and logistics sector.  He is responsible for building multiple successful freight management and logistics technology companies.  Justin also serves as an advisor to 8VC™, Lean Solutions Group™ and is the founding partner of Cardiff Equity®.  Hall served as Chief Customer Officer of Yellow (NASD: YELL) where he had responsibility for driving commercial and digital transformation to improve the customer experience.  Prior to Yellow, Hall served as president of Logistics Planning Services and LP Projects International, which successfully sold to GlobalTranz™ in 2017.  A graduate from the University of St. Thomas in Minnesota, he proudly serves on various non-profit boards including the Hall Foundation, Change Starts with Me and the M-Health Fairview Hospitals Philanthropic board.

Primo is a dba of Logistics Freight Solutions based in Miami FL, founded by Andres Lopera in 2010.