Justin Hall is a seasoned executive and entrepreneur in the logistics technology sector. As Chief Commercial Officer at Augment, he drives strategic growth initiatives and customer experience. Previously, Hall served as Executive in Residence at 8VC, focusing on supply chain portfolio investments. His executive experience includes roles as CEO of PRIMO Logistics and CCO at YRC Worldwide, where he oversaw commercial strategy for the $5B public LTL and brokerage operation. He successfully led the sale of LPS and LPS Projects International to GlobalTranz as President. Beyond his corporate leadership, Hall is deeply committed to community service, running Change Starts with Me, a non-profit serving underserved communities in the Twin Cities area. Hall holds a degree in Entrepreneurship from the University of Saint Thomas, where he later served on the School of Entrepreneurship board.