As General Manager North America, Niklas carries the responsibility for Einride’s business and operational growth in one of the world's largest transport markets. Reinedahl joined Einride during the spring of 2018 as Chief Operating Officer and has been an integral part of building and scaling the commercial and operational footprint and ecosystem for Einride. Under Niklas' leadership, Einride North America has established and deployed large-scale green transport partnerships with Maersk, General Electric Appliances, Bridgestone, Oatly, Wallenius Wilhelmsen, and more.
Prior to joining Einride, he spent eight years in various management positions within Volvo Group and has a long history of success in strategy consulting, most notably with Accenture.