Peter Rentschler is the CEO of Metafora, the industry-leading consulting and technology firm driving change in Logistics and Supply Chain. Peter leads client service and engagement delivery. He has advised shippers, carriers and 3PLs to create and implement long-term strategies enabled through digital transformation and operational efficiency. Having worked for enterprise and boutique consulting firms, Peter has worked with clients across multiple industries including transportation, retail, technology, insurance, and finance. Passionate about the future of freight, Peter and Metafora are moved by the impact people and technology have on businesses, and the ability each has to make substantial impacts tomorrow. Peter lives in Boulder, CO with his wife Katie, their son Graham and dog Moose.