Water is the lifeforce of humans and human society so it’s no wonder Sam Macdonald set out to engineer a lifestyle surrounded by it. An admitted boat bum, Sam was always curious about what lay beneath the waves of the Great Lakes which surround her home in Southern Ontario, Canada. After more than 15 years refining her skills in sales, marketing and leadership, including 8 years of applications engineering in the robotics automation industry, Sam put her McMaster University Commerce degree and passion for technology to work. In 2010, she partnered with Jeff Lotz to bring Deep Trekker’s underwater robotics to the world. From the basement workshop to a state-of-the-art manufacturing facility to shipments to over 85 countries, Sam and her team have expanded to produce 6 fully submersible robotic product lines.
When not traveling the world discovering her customers’ unique uses for Deep Trekker’s robots, Sam can be found mountain biking, scuba diving or flying small airplanes, enjoying life on land, under the sea, and in the air.