Sylvia Cintron is the Sales Marketing VP of Forward Air. Originally from San Juan, Puerto Rico, Sylvia is a seasoned marketer experienced in growth, ROI, and innovation in fast-paced corporate and agency environments. With more than 25 years of experience, she has navigated the sales and marketing space for B2B, B2C, and non-profit organizations.
Sylvia has developed a career applying her marketing skills by commanding teams of many shapes and sizes while leading a myriad of equally diverse marketing strategies. She’s always looking for ways to grow and mentor the teams she works with to help people advance their careers and expand their horizons. Her peers, coworkers, and friends know Sylvia best for her kindness and quick wit. She stands firmly by “The Four M’s,” her personal breakdown of the definition of successful relationships:
She excels in developing and delivering results-driven strategic frameworks aligning the brand with segmentation, competitive analysis/market intelligence, prospecting, lead generation, and product and market development.
Most recently, Sylvia is focused on the Supply Chain and Transportation industry successfully implementing B2C tactics in B2B environments, impacting brand equity, customer acquisition/retention, and revenue. Segmentation, digital/vehicle expansion, user journeys, and messaging tactics increased return per media dollar investment by double-digit and non-paid media impressions by 200% YOY.
Sylvia sees herself as a facilitator who encourages teamwork and developing partnerships; she is well-known to collaborate with cross-functioning teams, clients, and Executives to provide leadership and direction for marketing functions/execution. “We are in this together” is not a new term for her; it’s the key to accomplishing goals and success.