Justin Lu is on a mission to transform the trucking industry by closing the technology gap and equipping carriers, brokers, and 3PLs with the tools they need to operate more efficiently, scale faster, and maximize profitability.
Based in Los Angeles, Justin began his career at Amazon, where he helped launch robotic warehouses and gained deep logistics expertise. He later applied that knowledge to his father’s trucking business, scaling it from a three-truck, $1 million operation to a fifty-truck, $20 million enterprise in under three years.
It was during this time that Justin recognized the industry's pressing need for smarter, more integrated technology. This realization led to the creation of Truckpedia, an AI-powered, all-in-one TMS designed to streamline operations and drive revenue growth.
A Forbes 30 Under 30 honoree, Justin is an active member of the Truckload Carriers Association (TCA) and the National Private Truck Council (NPTC), where he shares insights and advocates for the future of freight technology.