September 15, 2026 • New York, NY

Freight Pricing Symposium

This is an invite-only event. If you are interested in attending, please email events@freightwaves.com with your company, name and title.
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‍On September 15, SONAR and Cass will hold the 2026 Freight Pricing Symposium just steps from JFK Airport in New York.

This is a free half-day event tailored specifically for shippers and financial professionals in the supply chain, focused on key topics to prepare for the upcoming RFP season. The event is designed to foster communication and networking with peers and provide direct access to market experts.

Sessions will cover carrier cost trends, tariff refund opportunities, RFP and routing guide best practices, and the market forces shaping transportation budgets in 2027. Beyond the presentations, you'll participate in peer roundtable discussions, share challenges and strategies with fellow transportation and finance leaders, and leave with practical ideas you can put to work immediately.

Reserve Your Seat
‍This event is restricted to industry practitioners to ensure a focused and valuable experience. If you are interested in joining this exclusive cohort, please request your invitation by emailing events@freightwaves.com.

Rapid-Fire Demos

Do you have what it takes to present your product in record time? Our Rapid-Fire Demos showcase the latest industry advancements and technology by ensuring the most important details are covered as participants work against the clock. You will have seven minutes to introduce the audience to your company and product. Once your time is up, the lights go out and the audio is cut—no exceptions! Compete against industry peers for coveted Best In Show recognition. Think you have what it takes to beat the clock? Sign up to demo today!

Enter for a chance to pitch & win $100K in prizes

Marketing & Media Summit

Are you a marketing expert who is looking to take your game to the next level? Think you have what it takes to compete against the best of the best?

For the first time, F3 will offer attendees a one day session – the Marketing and Media Summit – where marketing and brand experts from some of the hottest brands will share insights on how to leverage all forms of modern media (social media, influencers, digital, and video) to tell your story, grow your business and sell your product.

‍As part of this summit, FreightWaves will hold the first ever Ultimate Marketing Challenge, and three winners will receive prizes totaling $100,000 to accelerate their marketing efforts and reach 100,000+ freight industry leaders with a FreightWaves Media & Events credit!

‍Learn more, and sign up for this once-in-a-lifetime opportunity that could launch your organization to new heights! Act fast before this opportunity passes you by.

Find Out More & Enter to Compete

the hottest freight party of the year

J. B. Hunt 360º Party

Experience the lights, live music and festivities and get to know others in the industry at this one-of-a-kind party hosted by J.B. Hunt and FreightWaves! You’ll enjoy live music, fantastic food and custom cocktails as you dance the night away at the annual party, which is held in an open-air pavilion in downtown Chattanooga. This party is like no other, just like F3: Future of Freight Festival!