OCTOBER 26, 2026 • Chattanooga, TN • The Signal

Supply Chain Day at F3

This is an exclusive, invite-only shipper forum. If you are a shipper interested in attending, please email events@freightwaves.com.

On October 26, we invite you to join an elite group of senior supply chain leaders in Chattanooga for Supply Chain Day at F3.

This is a strictly invite-only environment, curated exclusively for executives across procurement, transportation management and logistics strategy. Our goal is to move beyond high-level theory and dive into the tactical innovation and peer-led intelligence required to navigate today’s landscape. Space is intentionally limited to foster meaningful connections and high-impact dialogue. 

Engage in a collaborative, "no-sales" environment to gain:
  • Multimodal Market Intelligence: A multimodal briefing (Van, Reefer, Flatbed, Intermodal, and Maritime) built exclusively for the shipper’s lens.
  • Executive Roundtable Discussions: Direct discussions with your peers to share challenges and solve for the complexities of the modern supply chain.
  • Best Practices & Strategies: Look at the latest for routing guide management, sourcing capacity and maintaining service levels in a shifting market.
  • Risk & Compliance Guardrails: A comprehensive update on the legal and regulatory risks currently impacting global and domestic supply chains.
After a day of rigorous strategy, join us for a networking Happy Hour to continue the conversation in a relaxed setting. We will then transition into our F3 Awards Dinner, where we will celebrate the innovators and leaders who have demonstrated exceptional resilience and excellence in the supply chain over the past year with the Shipper of Choice and FreightTech Awards. It is the perfect opportunity to toast to the industry's progress and solidify the connections made throughout the day. 

Reserve Your Seat 
This event is restricted to industry practitioners to ensure a focused and valuable experience. If you are a shipper interested in joining this exclusive cohort, please request your invitation by emailing events@freightwaves.com.

As our guest, FreightWaves will cover travel costs (up to $1,000) related to your attendance at Supply Chain Day at F3, as well as complimentary attendance at
F3: Future of Freight Festival, FreightWaves’ signature event with 1,000+ industry leaders that will be held October 27-28. This offer is limited to two attendees per organization.

a 7-minute showdown

Rapid-Fire Demos

Do you have what it takes to present your product in record time? Our Rapid-Fire Demos showcase the latest industry advancements and technology by ensuring the most important details are covered as participants work against the clock. You will have seven minutes to introduce the audience to your company and product. Once your time is up, the lights go out and the audio is cut—no exceptions! Compete against industry peers for coveted Best In Show recognition. Think you have what it takes to beat the clock? Sign up to demo today!
SIGN UP TO DEMO

Enter for a chance to pitch & win $100K in prizes

Marketing & Media Summit

Are you a marketing expert who is looking to take your game to the next level? Think you have what it takes to compete against the best of the best?

For the first time, F3 will offer attendees a one day session – the Marketing and Media Summit – where marketing and brand experts from some of the hottest brands will share insights on how to leverage all forms of modern media (social media, influencers, digital, and video) to tell your story, grow your business and sell your product.

As part of this summit, FreightWaves will hold the first ever Ultimate Marketing Challenge, and three winners will receive prizes totaling $100,000 to accelerate their marketing efforts and reach 100,000+ freight industry leaders with a FreightWaves Media & Events credit!

Learn more, and sign up for this once-in-a-lifetime opportunity that could launch your organization to new heights! Act fast before this opportunity passes you by.

the hottest freight party of the year

J. B. Hunt 360º Party

Experience the lights, live music and festivities and get to know others in the industry at this one-of-a-kind party hosted by J.B. Hunt and FreightWaves! You’ll enjoy live music, fantastic food and custom cocktails as you dance the night away at the annual party, which is held in an open-air pavilion in downtown Chattanooga. This party is like no other, just like F3: Future of Freight Festival!

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