Susan L. Golicic (Ph.D. University of Tennessee) is the Herbert Family Research Fellow and Associate Professor of Supply Chain Management at Colorado State University. Her research focuses on sustainability, innovation, relationships and strategy in the supply chain. She has several years of professional experience in logistics and environmental engineering. Susan has consulted with numerous firms on supply chain management and forecasting, presented at many national and international academic and practitioner conferences and has published in Journal of Operations Management, Journal of Business Logistics, Journal of Supply Chain Management, International Journal of Physical Distribution and Logistics Management, Journal of the Academy of Marketing Science, Sloan Management Review, Industrial Marketing Management, Transportation Journal, The Wall Street Journal and Supply Chain Management Review.