Will Hopping is Chief Product & Technology Officer at SONAR, a supply chain data and software company, where he leads product and technology operations. He specializes in translating ambiguous, complex problems into focused product strategy — and has spent his career building teams and platforms at the intersection of data, analytics, and transportation. Before stepping into the CPTO role, Will worked his way through nearly every layer of the customer success, product, and data stack at SONAR, giving him a ground-level understanding of how data products actually get built and scaled. He holds a B.S. in Statistics and Analytics from UNC Chapel Hill, and currently resides in Chattanooga, TN with his wife Mary Beth.