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William is an award-winning creative director with an extensive agency background spanning industries including manufacturing, pharmaceuticals, real estate and FMCG. Having worked with brands across North America and Europe, his experience in reaching commercial drivers during major industry challenges, including Brexit and the UK's HGV driver shortage, provided an early introduction to the world of trucking. He now brings that experience to 123Loadboard, combining creative thinking, brand strategy and digital experience to help build a stronger freight network and connect with the next generation of American brokers and carriers.