FWTV Stage - The Signal

Fireside Chat: The Unnecessary Cost of Growth

October 28, 2026 11:15 AM

A one-truck owner-operator knows exactly what that truck earned and what it cost. At a hundred trucks, that clarity disappears as cost and profit data spread across a dozen systems that don't talk to each other. Jordan unpacks why the industry accepted lost visibility as the price of growth, what it costs carriers and the brokers who depend on them, and why it no longer has to.

Session Speakers