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a festival like no other

nov 7-9, 2023 • chattanooga, tn • IN-PERSON EVENT

Chattanooga, Tennessee—the heart of Freight Alley and home to FreightWaves—will come alive once again with the largest festival in freight November 7-9, 2023. The second annual F3: Future of Freight Festival will converge in the Scenic City, bringing together experts, entrepreneurs, industry leaders, educators and more to discuss the key factors impacting freight markets and the latest trends pushing our industry forward.

This forward-thinking freight conference will feature all you know and love from FreightWaves with rapid-fire demos, interactive sponsor kiosks, thought-provoking speakers, and a fully immersive festival that includes exclusive VIP experiences, entertainment, unparalleled networking and live music performances. 

Events will be held throughout our exciting city with the Chattanooga Convention Center serving as a convenient central hub. Join us to explore the future of freight technology, engage with your peers and attend discussions focused around all modes of transportation—it’s truly a festival like no other!

Tentative agenda

Click to expand for more information; all times shown in EST.

Day 1

General Session Stage

General Session & FWTV Stage (8:00 am - 3:00 pm)

11/7/2023 8:00 AM

Day 1

Chattanooga

Experiences (3:30pm - 6:00 Pm)

11/7/2023 3:30 PM

Day 1

First Horizon Pavilion

Live Music Performances (3:30pm - 6:00 pm)

11/7/2023 3:30 PM

Day 1

First Horizon Pavilion

J. B. Hunt 360º Party (6:30pm - 11:00pm)

11/7/2023 6:30 PM

Day 2

General Session Stage

General Session & FWTV Stage (8:00 am - 3:00 pm)

11/8/2023 8:00 AM

Day 2

Chattanooga

Experiences (3:30pm - 6:00 pm)

11/8/2023 3:30 PM

Day 2

Tennessee Aquarium

Tennessee Aquarium (6:30pm - 9:00pm)

11/8/2023 6:30 PM

Day 2

Chattanooga

After Hours Networking brought to you by Lean Solutions (9:00pm - 11:00pm)

11/8/2023 9:00 PM

Day 3

General Session Stage

General Session & FWTV Stage (8:00 am - 1:00 pm)

11/9/2023 8:00 AM

RAPID-FIRE DEMOS

Do you have what it takes to present your product in record time? Our Rapid-Fire Demos showcase the latest industry advancements and technology by ensuring the most important details are covered as participants work against the clock. You will have seven minutes to introduce the audience to your company and product. Once your time is up, the lights go out and the audio is cut—no exceptions! Compete against industry peers for coveted Best In Show recognition. Think you have what it takes to beat the clock? Sign up to demo today!

SIGN UP TO DEMO

j.b. hunt party

F3 is truly a festival like no other, so what better way to kick off than with a party like no other! Hosted by J.B. Hunt and FreightWaves, attendees will have the opportunity to network, enjoy fantastic food and custom drinks all while dancing the night away at a live concert in Chattanooga’s downtown pavilion. Experience the lights and festivities and get to know others in the industry at this one-of-a-kind party for the books!

WATCH THE PROMO

SPEAKERS

HOTELS

Room blocks available at these locations

THANK YOU TO OUR SPONSORS

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DEMO COMPANIES

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STARTUP ALLEY

Sponsored By:

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ATTENDING COMPANIES