november 7-9, 2023 • Chattanooga, tn

F3: Future of Freight Festival

Chattanooga, Tennessee—the heart of Freight Alley and home to FreightWaves—will come alive once again with the largest festival in freight November 7-9, 2023. The second annual F3: Future of Freight Festival will converge in the Scenic City at the Chattanooga Convention Center, bringing together experts, entrepreneurs, industry leaders, educators and more to discuss the key factors impacting freight markets and the latest trends pushing our industry forward.

your ticket includes

Thought-Leading Content

Engage in sessions over three days featuring more than 70 freight industry experts.

Invaluable Networking

Connect with industry peers, mingle with supply chain leaders, and grow your network.

Exclusive Party & Experiences

Enjoy invite-only experiences as well as the highly anticipated J.B. Hunt 360º Party.

Rapid-Fire Demos & Sponsor Kiosks

See companies demo and race against the clock, then drop by their booths in the exhibit hall.
the energy is electric

Watch the Promo

Play button

Live Music Performances

Featuring

Agenda

Explore what's happening each day.

Breakfast brought to you by Zelh Logistics

November 7, 2023 7:15 AM
Convention Center

Opening Remarks

November 7, 2023 7:45 AM
General Session Stage

Operating From a Place of Strength in Chattanooga

November 7, 2023 7:50 AM
General Session Stage

FreightWaves NOW

November 7, 2023 8:00 AM
FWTV Stage
Anthony Smith
Chief Economist
FreightWaves
View Bio
Thomas Wasson
Enterprise Trucking Carrier Expert
FreightWaves
View Bio
Walter Mitchell
CEO
Tai Software
View Bio

Keynote: The Future of the Mind: How AI and Emerging Technologies Will Shape 2030 and Beyond

November 7, 2023 8:05 AM
General Session Stage
Michio Kaku
New York Times Best-Selling Author, The God Equation: The Quest for the Theory of Everything
Theoretical Physicist, Professor, and Futurist
View Bio

Fireside Chat: Lean Solutions Group

November 7, 2023 8:45 AM
FWTV Stage
Grace Sharkey
Staff Writer
FreightWaves
View Bio
Nick Strober
Major Accounts Director
Lean Solutions Group
View Bio

An Industry Keynote with J.B. Hunt and BNSF

November 7, 2023 8:50 AM
General Session Stage
Spencer Frazier
EVP of Sales and Marketing
J.B. Hunt Transport Services, Inc.
View Bio
Darren Field
EVP and President of Intermodal
J.B. Hunt Transport Services, Inc.
View Bio
Thomas G. Williams
Group Vice President, Consumer Products
BNSF Railway
View Bio
Two industry titans, J.B. Hunt and BNSF, will share the stage with an update on their joint initiative to address intermodal challenges.

Check Call

November 7, 2023 9:15 AM
FWTV Stage
Mary O'Connell
Freight Broker/3PL Expert
FreightWaves
View Bio
Dawn Salvucci-Favier
CEO & Chief Product Officer
Greenscreens.ai
View Bio
Lars Ward
Vice President of Business Development
FreightVana
View Bio
Don Everhart
CTO
FreightVana
View Bio

Fireside Chat: Tackling Unique Supply Chain and Logistics Challenges

November 7, 2023 9:25 AM
General Session Stage
Craig Fuller
Founder and CEO
FreightWaves
View Bio
Ramona Hood
President and CEO
FedEx Custom Critical
View Bio
When shipments require special care, temperature control or enhanced security, the supply chain and logistics challenges can be daunting. During this fireside chat, learn how FedEx Custom Critical faces some of these issues during a discussion with Ramona Hood, who rose from an entry-level position to the first Black female CEO of a FedEx operating company in the global transshipment giant’s history.

FreightWaves SONAR Announcement

November 7, 2023 9:40 AM
General Session Stage
Craig Fuller
Founder and CEO
FreightWaves
View Bio
Zach Strickland
Director of Freight Market Intelligence
FreightWaves
View Bio

Fireside Chat: Index-Linked Contracts: A New Way to Buy Freight

November 7, 2023 9:55 AM
General Session Stage
Craig Fuller
Founder and CEO
FreightWaves
View Bio
Ben Ball
VP, Global Transportation
Shaw Industries
View Bio

Fireside Chat: The Payments Network: Leveraging the Power of the Crowd to Automate AP and Fight Fraud

November 7, 2023 10:05 AM
FWTV Stage
Garrett Wolfe
Chief Strategy Officer
TriumphPay
View Bio
John Kingston
Executive Editor and Oil Market Expert
FreightWaves
View Bio
AP is so much more than invoice processing and sending money. There are various, substantial complexities involved to ensure that payments are made to the right party at the right time. Without a comprehensive network solution, you retain several inefficiencies and opportunities for fraud that will be difficult in this season of thin margins and light volumes but also inhibit your ability to grow and scale whenever the industry picks back up. In this session, you will learn how TriumphPay is evolving the Payments Network to use data, connection, and automation to create security and efficiency for our partners.

Fireside Chat: Innovate, Integrate, Elevate: The Roadmap to Modernizing Logistics Technology

November 7, 2023 10:10 AM
General Session Stage
Eric Rempel
Chief Innovation Officer
Redwood
View Bio
Daniel Pickett
Chief Technology Officer
FreightWaves
View Bio

Fireside Chat: Ryder

November 7, 2023 10:25 AM
FWTV Stage
John Kingston
Executive Editor and Oil Market Expert
FreightWaves
View Bio
Darren Epps
Senior Director Advanced Vehicle Technology
Ryder
View Bio

Rapid-Fire Demos: Block 1

November 7, 2023 10:30 AM
General Session Stage
Featuring: Turvo, TriumphPay, Trimble, DDC FPO, Parade, Denim, ConverSight and Ryder

WHAT THE TRUCK?!?

November 7, 2023 11:00 AM
FWTV Stage
Tim Dooner
Host of WHAT THE TRUCK?!?
FreightWaves
View Bio
Matt Zimmer
President
Zengistics
View Bio
Chad Eichelberger
President
Reliance Partners
View Bio
Ronald Ramsey
Chief Commercial Officer
Reliance Partners
View Bio
Justin Bailie
Co-Founder
Rose Rocket
View Bio
Andrew Culhane
Chief Strategy Officer
Torc
View Bio

State of Freight Presented by FreightWaves SONAR

November 7, 2023 11:25 AM
General Session Stage
Craig Fuller
Founder and CEO
FreightWaves
View Bio
Zach Strickland
Director of Freight Market Intelligence
FreightWaves
View Bio

Fireside Chat: Is Your Freight Secure? A Discussion about Security Risks in Today's Market

November 7, 2023 12:00 PM
FWTV Stage
Richie Daigle
Enterprise Account Executive
Tive
View Bio
Anthony Smith
Chief Economist
FreightWaves
View Bio
Michael Caney
Chief Commercial Officer
Highway
View Bio

Lunch

November 7, 2023 12:25 PM
Convention Center

Innovation Alley Demo: KODIF

November 7, 2023 1:15 PM
FWTV Stage

Fireside Chat: Freight Tech Platforms: Winners, Losers and the Future of Load Boards Dealing with a Fraud Crisis

November 7, 2023 1:20 PM
General Session Stage
Peter Rentschler
CEO
Metafora
View Bio
Craig Fuller
Founder and CEO
FreightWaves
View Bio

#withSONAR

November 7, 2023 1:45 PM
FWTV Stage
Luke Falasca
SONAR Account Executive
FreightWaves
View Bio
Kyle Taylor
SONAR Account Executive
FreightWaves
View Bio
Dave Kiesling
VP of Transportation Management
Kenco Group
View Bio

Rapid-Fire Demos: Block 2

November 7, 2023 1:55 PM
General Session Stage
Featuring: Echo Global Logistics, Samsara, Tive, Oracle, Truckstop, Tai, ALVYS, 123Loadboard and Ship Angel

The Bootstrapper’s Guide to Logistics

November 7, 2023 2:30 PM
FWTV Stage
Nate Shutes
Host
The Bootstrappers Guide to Logistics
View Bio
Roberto Icaza
Co-Founder & COO
Rapido Solutions Group
View Bio

Fireside Chat: Special Freight: Perishable eCommerce freight's unique needs

November 7, 2023 2:55 PM
General Session Stage
Spencer Piland
CFO & COO
FreightWaves
View Bio
Juan Meisel
Founder & CEO
Grip
View Bio
Whether you are shipping a meal kit, frozen pet food, or flowers, perishable freight requires a unique mix of on-time-delivery and temperature control - all in a parcel-sized box. During this fireside chat, learn how Juan Meisel from Grip overcame challenges when building the logistics arm of ButcherBox and founded a technology business with the goal of eliminating spoiled meat and improving logistics for frozen and refrigerated ecommerce products.

Closing Remarks

November 7, 2023 3:10 PM
General Session Stage

Experiences (Invite Only • 3:30pm - 6:00pm)

November 7, 2023 3:30 PM
Chattanooga
Southside Social brought to you by Truckstop Chattanooga Whiskey brought to you by Rose Rocket

Live Music Performances (3:30pm - 6:00 pm)

November 7, 2023 3:30 PM
First Horizon Pavilion

Drive Time (Sirius XM • Road Dog Trucking • Channel 146 • 5-7 PM)

November 7, 2023 5:00 PM
Sirius XM
Grace Sharkey
Staff Writer
FreightWaves
View Bio
Dorcas Williams
Principal Marketing Manager
Amazon Freight Partner
View Bio
Blythe Brumleve
Founder/Host
Brumleve Brands
View Bio

J. B. Hunt 360º Party (6:30pm - 9:30pm)

November 7, 2023 6:30 PM
First Horizon Pavilion

After Party brought to you by Sope Creek (9:30pm - 11:00pm)

November 7, 2023 9:30 PM
First Horizon Pavilion

Breakfast brought to you by Zelh Logistics

November 8, 2023 7:15 AM
Convention Center

Welcome

November 8, 2023 7:45 AM
General Session Stage

Fireside Chat: Ending Noncompetes in Logistics

November 8, 2023 7:50 AM
General Session Stage
Jason Provonsha
CEO
Steam Logistics
View Bio
Rachel Premack
Editorial Director
FreightWaves
View Bio
Learn how brokerages can compete in a challenging freight environment, and why the battle to end non-competes is so crucial.

FreightWaves NOW

November 8, 2023 8:00 AM
FWTV Stage
Thomas Wasson
Enterprise Trucking Carrier Expert
FreightWaves
View Bio
Anthony Smith
Chief Economist
FreightWaves
View Bio
Jim Heide
Chief Operating Officer
Loadsure
View Bio
Richard Greening
Chief Information Officer (Global)
DDC FPO
View Bio
Ryan Mann
Marketing Director, U.S.
Lean Solutions Group
View Bio

Keynote: Why Economic Growth Will Require Investments in Energy, Including Fossil Fuels

November 8, 2023 8:05 AM
General Session Stage
Alex Epstein
Author, Fossil Future: Why Global Human Flourishing Requires More Oil, Coal, and Natural Gas—Not Less
President, Center for Industrial Progress
View Bio
Craig Fuller
Founder and CEO
FreightWaves
View Bio
Human flourishing depends on cheap, abundant energy. Alex Epstein, the founder and president of the Center for Industrial Progress, will discuss his book Fossil Future and what it will take to ensure that living standards improve throughout the world.

FreightWaves SONAR Announcement

November 8, 2023 8:35 AM
General Session Stage
Daniel Pickett
Chief Technology Officer
FreightWaves
View Bio
Paul Howard
Sr. Product Marketing Manager
FreightWaves
View Bio

Fireside Chat: Amazon Freight Partner

November 8, 2023 8:45 AM
FWTV Stage
Thomas Wasson
Enterprise Trucking Carrier Expert
FreightWaves
View Bio
Kristin LeBlanc
Head of Marketing and Acquisition
Amazon Freight Partner
View Bio

Keynote: What Happens in China Doesn't Stay in China - What the Chinese Economy Tells Us About Supply Chain Stability in 2024

November 8, 2023 8:50 AM
General Session Stage
Leland Miller
CEO
China Beige Book International
View Bio
Craig Fuller
Founder and CEO
FreightWaves
View Bio
China is the United States’ largest trading partner, but its domestic economy is opaque. Leland Miller, co-founder and CEO of China Beige Book International, has used independent and alternative data to shed light on China’s economy and financial system for more than a decade. Miller will explain the structure of China’s economy and the current state of play.

#withSONAR

November 8, 2023 9:15 AM
FWTV Stage
Luke Falasca
SONAR Account Executive
FreightWaves
View Bio
Tony Mulvey
Analyst
FreightWaves
View Bio
Ben Richey
VP of Fleet and Logistics
SRS Distribution
View Bio

Fireside Chat: The Clorox Company

November 8, 2023 9:20 AM
General Session Stage
Sabrina Carr
Director, Global Transportation
The Clorox Company
View Bio
Rachel Premack
Editorial Director
FreightWaves
View Bio

Fireside Chat: Navigating the Freight Market and Bid Cycles

November 8, 2023 9:35 AM
General Session Stage
Craig Fuller
Founder and CEO
FreightWaves
View Bio
Josh Phelan
SVP of Finance and Pricing
J.B. Hunt Transport, Inc.
View Bio

Fireside Chat: One of the Most Successful Founders in FreightTech on How He Reinvented Freight Procurement

November 8, 2023 9:55 AM
General Session Stage
Andrew Leto
CEO
Emerge
View Bio
Craig Fuller
Founder and CEO
FreightWaves
View Bio

Fireside Chat: Unifying Logistics: Transforming for Resilience with Oracle and Loup

November 8, 2023 10:05 AM
FWTV Stage
Joan Lim
Director, Product Marketing
Oracle
View Bio
Srini Rajagopal
Vice President, Logistics Product Strategy
Oracle
View Bio
Jacklyn Aponte
Senior Manager – Strategic Project Delivery
Loup Logistics
View Bio
In a dynamic and interconnected global economy, businesses are continually affected by disruptions and challenges that can hinder on-time delivery of goods. In this fireside chat, we will discuss how Oracle’s transportation management and AI/ML solutions help companies build a resilient and sustainable logistics network, and Loup Logistics – part of Union Pacific, will be sharing how they optimized their transportation network, becoming a single point of entry for all internal and external orders.

Fireside Chat: What We’re Learning From Recent Freight Brokerage Failures

November 8, 2023 10:10 AM
General Session Stage
Rachel Premack
Editorial Director
FreightWaves
View Bio
Clayton Griffin
Chief Strategy Officer
OTR Solutions
View Bio
Freight brokers are shuttering or declaring bankruptcy at unusual levels. There are unexpected costs in these brokerage shutdowns, like whether carriers can expect to secure payment for completed work.

Featured Keynote: "How to Make a Few Billion Dollars" - a Townhall with Brad Jacobs

November 8, 2023 10:25 AM
General Session Stage

Loaded & Rolling

November 8, 2023 11:00 AM
FWTV Stage
Thomas Wasson
Enterprise Trucking Carrier Expert
FreightWaves
View Bio
Eric Krueger
President & Co-Founder
Navix
View Bio
Jordan Kidd
Head of Product
Alvys
View Bio

Rapid-Fire Demos: Block 1

November 8, 2023 11:10 AM
General Session Stage
Featuring: Imaginnovate, Revenova, Redwood, Logixboard, Front, RLG, Emtec, Salesforce, Highway and TTN

Fireside Chat: How Supply Chain Companies Help Mitigate and Navigate the Tough Economic Environment

November 8, 2023 12:00 PM
FWTV Stage
Chris Sultemeier
Operating Partner
NewRoad Capital Partners
View Bio
Mary O'Connell
Freight Broker/3PL Expert
FreightWaves
View Bio

Lunch

November 8, 2023 12:25 PM
Convention Center

Fireside Chat: Propelling Success - Building a Unified Customer Experience in Logistics

November 8, 2023 1:00 PM
FWTV Stage
Julian Alvarez
Founder & CEO
Logixboard
View Bio
Terry McElroy
Director, International Services
R&L Global Logistics
View Bio
Russell Young
Director of Sales
Averitt Express
View Bio

Fireside Chat: Load Board Fraud and Reflections in 23 and Projections on 24 from Truckstop’s CEO

November 8, 2023 1:15 PM
General Session Stage
Kendra Tucker
CEO
Truckstop
View Bio
Craig Fuller
Founder and CEO
FreightWaves
View Bio

WHAT THE TRUCK?!?

November 8, 2023 1:30 PM
FWTV Stage
Tim Dooner
Host of WHAT THE TRUCK?!?
FreightWaves
View Bio
Dan Curtis
EVP, COO & Chief Relationship Management Officer
TriumphPay
View Bio
Joe Petosa
Partner
Sope Creek
View Bio
Michael Beelar
VP, Digital Supply Networks & Logistics
Endava
View Bio
John Baird
Enterprise AI Solutions Expert
Hyperscience
View Bio

Rapid-Fire Demos: Block 2

November 8, 2023 1:40 PM
General Session Stage
Featuring: Storyboard, Verified Carrier, MapUp, Vooma, Zuum, My3PL, KlearNow.Ai, Valoroo, Foley, Here, and LOST FR8

Fireside Chat: Tackling Tough Freight Markets: Achieve a 42% Overhead Reduction

November 8, 2023 2:45 PM
FWTV Stage
Jeff Ogren
President
Zelh Logistics
View Bio
Anthony Smith
Chief Economist
FreightWaves
View Bio

Fireside Chat: Inside Amazon’s Latest Supply Chain Moves

November 8, 2023 2:55 PM
General Session Stage
Rebecca Salt
Director
Amazon Freight
View Bio
Rachel Premack
Editorial Director
FreightWaves
View Bio
Amazon has been making moves into intermodal, trailer pools, and more. Let’s dive into the strategy and learn what’s happening behind the scenes.

Closing Remarks

November 8, 2023 3:10 PM
General Session Stage

Experiences (Invite Only • 3:30pm - 6:00pm)

November 8, 2023 3:30 PM
Chattanooga

Live Music Performances (3:30pm - 6:00 pm)

November 8, 2023 3:30 PM
First Horizon Pavilion

Drive Time (Sirius XM • Road Dog Trucking • Channel 146 • 5-7 PM)

November 8, 2023 5:00 PM
Sirius XM
Grace Sharkey
Staff Writer
FreightWaves
View Bio
Brian Cristol
Co-Founder and CEO
Isometric technologies
View Bio
John Stauffer
COO and Co-Founder
Isometric Technologies
View Bio
Tyler Harden
Chief Product Officer
TTN Fleet Solutions
View Bio

Tennessee Aquarium Reception & Tour brought to you by Amazon (6:30pm - 9:00pm)

November 8, 2023 6:30 PM
Tennessee Aquarium

After Hours Networking brought to you by Lean Solutions (9:00pm - 11:00pm)

November 8, 2023 9:00 PM
West Village

Breakfast brought to you by Zelh Logistics

November 9, 2023 7:15 AM
Convention Center

Welcome

November 9, 2023 7:45 AM
General Session Stage

Fireside Chat: The Company Lab

November 9, 2023 7:50 AM
General Session Stage
Rachel Premack
Editorial Director
FreightWaves
View Bio
Tasia Malakasis
CEO
The Company Lab
View Bio

Keynote: Success in Business (Particularly in Freight) is Dependent Upon Negotiation

November 9, 2023 8:05 AM
General Session Stage
Chris Voss
Author, Never Split the Difference: Negotiating As If Your Life Depended On It & The Full Fee Agent: How to Stack the Odds in Your Favor as a Real Estate Professional
CEO, The Black Swan Group
View Bio
Craig Fuller
Founder and CEO
FreightWaves
View Bio
The author of the definitive book on negotiation, written from a best selling author and former FBI negotiator, will take us through his methods to always win.

FreightWaves NOW

November 9, 2023 8:30 AM
FWTV Stage
Anthony Smith
Chief Economist
FreightWaves
View Bio
Thomas Wasson
Enterprise Trucking Carrier Expert
FreightWaves
View Bio

2024 FreightTech Awards

November 9, 2023 8:35 AM
General Session Stage
Kaylee Nix
Reporter
FreightWaves
View Bio
Craig Fuller
Founder and CEO
FreightWaves
View Bio
Becca Denison
Supervisor, CPA, MAcc
HHM
View Bio

Fireside Chat: How Small Carriers Can Dominate in 2024

November 9, 2023 8:50 AM
General Session Stage
Adam Wingfield
Founder & Managing Director
Innovative Logistics Group
View Bio
Rachel Premack
Editorial Director
FreightWaves
View Bio
2022 and 2023 have been brutal years for the small carrier. But, ahead of the impending market flip, there's a way that small trucking companies can compete with the mega-fleets. Adam Wingfield of Innovative Logistics Group delves into how small carriers can find their niche within their home locale and compete on service and technology.

Roundtable: Building a Media Brand in the Freight Space

November 9, 2023 9:10 AM
General Session Stage
Tim Dooner
Host of WHAT THE TRUCK?!?
FreightWaves
View Bio
Craig Fuller
Founder and CEO
FreightWaves
View Bio
Alex Mai
Mutha Trucker News
View Bio

Loaded & Rolling

November 9, 2023 9:15 AM
FWTV Stage
Thomas Wasson
Enterprise Trucking Carrier Expert
FreightWaves
View Bio
Luke Wachtel
SVP of Transportation & Logistics
Platform Science
View Bio
Andy Whiting
Co-Founder and CEO
Better Trucks
View Bio

Fireside Chat: State of the Macro Economy

November 9, 2023 9:40 AM
General Session Stage
Danielle DiMartino Booth
CEO & Chief Strategist
QI Research
View Bio
Craig Fuller
Founder and CEO
FreightWaves
View Bio

Fireside Chat: Loyalty Logistics

November 9, 2023 10:00 AM
FWTV Stage
Sean Laidacker
Managing Director
Loyalty Logistics
View Bio
Anthony Smith
Chief Economist
FreightWaves
View Bio

Fireside Chat: Founder Story - Flock Freight

November 9, 2023 10:05 AM
General Session Stage
Oren Zaslansky
Founder and CEO
Flock Freight
View Bio
Craig Fuller
Founder and CEO
FreightWaves
View Bio

Fireside Chat: Founder Story: How MercuryGate Became One of the Largest Platform Providers in Freight

November 9, 2023 10:20 AM
General Session Stage
Craig Fuller
Founder and CEO
FreightWaves
View Bio
Steve Blough
Founder
Mercury Gate
View Bio

Fireside Chat: FreightX

November 9, 2023 10:30 AM
FWTV Stage
Nigel Hysom
SVP, Global Enterprise Sales
Transcard
View Bio
Dan Heinen
CEO
Kleinschmidt
View Bio
Peter Gowanlock
VP, Supply Chain Solutions
KNNX
View Bio

FreightWaves SONAR Announcement

November 9, 2023 10:40 AM
General Session Stage
Will Hopping
Data Integration Manager
FreightWaves
View Bio
Nick Persin
Strategic Partnerships Manager
FreightWaves
View Bio

Fireside Chat: Freight Market Fraud

November 9, 2023 10:55 AM
General Session Stage
Jordan Graft
Founder & CEO
Highway
View Bio
Craig Fuller
Founder and CEO
FreightWaves
View Bio

Truck Tech

November 9, 2023 11:00 AM
FWTV Stage
Alan Adler
Midwest Bureau Chief
FreightWaves
View Bio
Justin Turner
Justin Turner
TeraWatt
View Bio
Jonathan Colbert
VP of Marketing
Voltera
View Bio

Fireside Chat: How the Trucking Bloodbath Shows Spooky Signs for the Economy

November 9, 2023 11:10 AM
General Session Stage
Thom Albrecht
Chief Financial Officer & Chief Revenue Officer
Reliance Partners
View Bio
Craig Fuller
Founder and CEO
FreightWaves
View Bio
Macroeconomic observers believe we’ve dodged a recession. Those outlooks might be too sunny. In addition to trucking, housing, jobs and other key markets suggest a crisis is looming.

FreightWaves SONAR Market Update

November 9, 2023 11:40 AM
General Session Stage
Zach Strickland
Director of Freight Market Intelligence
FreightWaves
View Bio
Henry Byers
Head of Ocean Intelligence
FreightWaves
View Bio
Anthony Smith
Chief Economist
FreightWaves
View Bio
Mike Baudendistel
Market Expert in Rail, Intermodal and Equipment
FreightWaves
View Bio

Fireside Chat: From Executive to Disrupter - What UPS' Former Chief Commercial Officer Thinks is on the Horizon in Supply Chains in 2024

November 9, 2023 12:00 PM
General Session Stage
Alan Gershenhorn
Former EVP & Chief Commercial Officer at UPS
Logistics & Log-Tech Director & Advisor
View Bio
Craig Fuller
Founder and CEO
FreightWaves
View Bio

Closing Remarks & Best in Show

November 9, 2023 12:15 PM
General Session Stage

Speakers

featured keynote

keynote speakers

Industry Leaders

freightwaves hosts

F3: Future of Freight festival

What to Expect

Join hundreds of industry leaders and executives to discover what the future of freight holds. The three day agenda is packed with insightful sessions with topics including: reshoring, markets, geopolitics, economic disruptions, end-to-end visibility, warehousing, artificial intelligence, automation, trade, and more!
Including
1

1500+ Attendees

Join thousands of industry peers and senior level executives focused on what's next in the global supply chain, spanning from technology to geopolitics to economic disruptions.
2

70+ Speakers

Freight leaders come together with leading technologists and geopolitical thinkers to compare notes, debate ideas, demonstrate solutions, and lead the industry forward.
3

7+ FWTV Shows

Catch all of your favorite FreightWaves TV shows live including FreightWaves NOW, WHAT THE TRUCK?!?, #withSONAR and more.
4

40+ Rapid-Fire Demos

Hear from FreightTech startups and incumbents as they battle against the 7-minute clock to win coveted Best in Show recognition.

a 7-minute showdown

Rapid-Fire Demos

Do you have what it takes to present your product in record time? Our Rapid-Fire Demos showcase the latest industry advancements and technology by ensuring the most important details are covered as participants work against the clock. You will have seven minutes to introduce the audience to your company and product. Once your time is up, the lights go out and the audio is cut—no exceptions! Compete against industry peers for coveted Best In Show recognition. Think you have what it takes to beat the clock? Sign up to demo today!

DEMO COMPANIES

123Loadboard - F323
Alvys - F323
Conversight.ai - F323
DDC FPO Solutions - F323
Denim - F323
Echo - F323
Emtec Digital - F323
Foley - F323
Front - F323
HERE Technologies - F323
Highway - F323
Imaginnovate - F323
KlearNow.AI - F323
Logixboard - F323
MY3PL - F323
MapUp - F323
Oracle - F323
Parade - F323
Redwood - F323
Resource Logistics Group - F323
Revenova - F323
Ryder - F323
Salesforce - F323
Samsara - F323
Ship Angel - F323
Storyboard - F323
TTN - F323
Tai Software - F323
Tive - F323
Trimble - F323
TriumphPay - F323
Truckstop - F323
Turvo - F323
Valoroo - F323
Verified Carrier - F323
Vooma - F323
ZUUM Transportation, Inc. - F323
put your company on display

Innovation Alley

Are you eager to share your company’s innovations, but aren’t quite ready for the big stage? Innovation Alley provides an opportunity for companies to present and record their 7-minute demo, ending with a professionally edited video that can be used for marketing. We’ll also feature your demo on FreightWaves TV, giving you the exposure to take your tech to the next level.

Innovation Alley & content sponsors

Endava - F323
Greenscreens - F323
Hyperscience - F323
Kodif - F323
Loadsure - F323
Loyalty Logistics - F323

the hottest freight party of the year

J. B. Hunt 360º Party

F3 is truly a festival like no other, so what better way to kick off than with a party like no other! Hosted by J.B. Hunt and FreightWaves, attendees will have the opportunity to network, enjoy fantastic food and custom drinks all while dancing the night away at a live concert in Chattanooga’s downtown pavilion. Experience the lights and festivities and get to know others in the industry at this one-of-a-kind party for the books!

proudly partnering

Event Sponsors

available hotels

Book Your Stay

Courtyard by Marriott

DoubleTree

Hampton Inn & Suites

Holiday Inn & Suites

Read House

Residence Inn

Staybridge

let the networking begin

Attending Companies

reserve your spot today

Don't miss the freight industry's biggest event!

View Giveaway Rules